A quick Google reveals that many people refer to the Vodafone firmware as 'branded'. Branding is not just slapping stickers all over everything, it's a process. Would have thought you'd have learned that

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I have. Obviously, you have not.
Branding: "The marketing practice of creating a name, symbol
or design that identifies and differentiates a product from other products". The Vodafone firmware is designed by Vodafone to be different to the generic firmware, therefore it's branded

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Perhaps you'd like to list the differences? There are no visible differences. It is unbranded.
An example of branded firmware would be that on, say, the Nokia N97 or the 1.24 release of the Desire firmware. This is different to the generic firmware, it is not simply the generic firmware with different internet APN's.
Vodafone are even on record as publically stating the Vodafone specific version of, say, the 2.2 update is merely the Generic firmware but with the Vodafone APN's preloaded. If you think this is branding then, well, I can't be bothered to argue it with you.
There isn't a Vodafone logo in sight. Anywhere.
As far as I and many others are concerned, a handset counts as branded if it has a different firmware to that intended by the manufacturer, meaning that you have to wait for the operator to release an update for, rather than obtaining the generic manufacturer's version immediately on release.
Branded firmware is firmware which is branded by the network operator. Not all network specific firmware is branded.
Clearly this is all too much for you, but then I've no idea what you are doing in this thread other than creating arguments anyway. You don't appear to have a Vodafone Desire?
Love the reference to my educational background though, even though I never state 'I am right because I have xyz degree' and the only reason you even know what degree I have is because when people specifically ask, I tell.