I have to say, I'm really surprised how many people are with the game companies on this one.
So basically, 2nd hand game retailers are greedy, and push the products they make more money on. Not a huge shock, but ok. Games companies don't like this - it's costing them sales. I'm not convinced personally; as mentioned earlier in this thread, I don't believe one second hand sale equates to one lost full price sale; but ok, let's run with that.
Here's where I have the big issue. They punish the
consumer. Not the second hand games shop. That seems like a really stupid idea to me.
If a consumer is buying games second hand, surely what they're telling you is that your game is too expensive for them. So your plan to counter this is to charge them more? Well, that's going to get them flooding back to new game purchases. And if games companies are so mad about the second hand market, why do Game and Gamestation get so many games with exclusive content on pre-orders? I'm not talking about normal pre-order bonuses, I'm talking about stuff like
Dead Rising 2 (with GAME exclusive ninja theme pack). Or EA's massive hypocrisy, with the
Dante's Inferno GAME Exclusive Death Edition or
Dragon Age: Origins GAME Exclusive Collector's Edition.
You go EA, way to show those 2nd hand retailers who's boss
I think it's also a little naive to say the poor defenceless game companies get nothing from 2nd hand sales, bearing in mind the amount of DLC that's released inside of a few weeks of a game's launch (how many Dragon Age add-ons are there now?). Especially those ones that cost £6/7 and then turn out to be a 70kb download (you hang your head in shame Resident Evil).
Don't even get me started on the BF:BC2 VIP code. 6 "VIP" map packs in and I've got 4 "new" Rush maps that were already on the disc and available in other game modes? I think EA and I have different ideas about what VIP means...
The way I see it there's a couple of easy options.
Make games cheaper on launch - I'm fairly sure cheaper games will lead to more new game sales. They'll also reduce the value of the second hand market. If you don't want to do that...
Sell them cheaper direct - who's going to pay £40 to Game if you can get it for £30 direct from EA? Plus, won't they make more money, since they don't have to allow for the retailers share? Hell, sell them for £25 via PSN/Steam/XBL and you'll pretty much devastate the game shops.
Incentivise new game purchases - And I don't mean "Get a really poxy gun you'll never use online" for free. I mean something like "Get the first DLC that was clearly ready for the launch day but we held it back so we could charge for it" for free. Or "Get something we're actually never going to release otherwise and it's awesome". And stop doing exclusive incentives for retailers that you have such a beef with.
Make the games shops provide the VIP code - Game puts a code in every second hand online game - every time it's activated, they get charged a fiver. Online doesn't work until you enter the code. Game won't play ball? They don't get Call of Duty: Modern Black Ops Warfare 26.
I amazed so many people on here are sticking up for the game companies gouging us. Personally I'm not buying any more EA sports games, I won't be buying BF:BC3 and I'll be done with COD the second they start charging for it.
Let this slide now, and within a couple of years we could well be paying £40 for BFBC4, plus £10 to play online, plus £1 for each gun and £3 for each map.