I do find it fantastic that people just ignore the fact Steamworks is a form of DRM, and with their surveys and things is harvesting TONNES of data that other forms of DRM don't attempt to do and Steam uses a fair chunk of memory, has to be running, is a pain in the ass slows down game loading up dramatically(any other game I either have a shortcut on desktop or go to gamesbrowser, whatever, instantly into a game, if its a steam game, I get another 30 seconds of steam connecting and loading and doing this and that.
But because people seem to love steam DRM is fine. Ass creed 2 took very little time, its been a while, can't remember if you had to log in or not, Starcraft 2 needed logging in which is a bit of a pain.
Personally I dislike the idea of ever being forced to open something else, to open what I want.
Steam is prettied up DRM that people have fallen for, even the people that are ridiculously over zealous about DRM and constantly talk about how it effects the legit users. When Steam does it, its ok though. I got Mafia 2 through the post 2 days early, because of Steam's DRM, I couldn't play it till it was "unlocked" on steam.
As for Ruse, its pretty freaking awesome, because they've pulled it off, releasing an almost completely terrible RTS and having people believe it might be new, fantastic and original, thats one heck of a Ruse. From day one I thought the "RUSE" element was nothing but a gimmick, I'm sure there will be a single player campaign that might be marginally interesting because the missions will be scripted with the AI falling for your RUSE's but to do so the RUSE will likely be mission goals, like build a fleet of bombers and distract the enemies in the east then send your other force in, whatever you like, from the west, woooo.
Even that first video/advert for the game, where they send in a few ships IIRC, which get battered, then they send in a huge wave of planes and bomb the area....... what part of that is a RUSE exactly? In any other RTS a defensive mission would be, build up various defences, the ships come in, use what you've built to kill them, the planes come in, send in your AA, over. The idea being if you see them build all ships you might only build ship defences, but, thats where it fails, you just build for all eventualities and game over.
If as said from the beta they've made "all around" units, then the game is already a massive fail. If you can build one unit that covers all eventualities, theres no question what to build. The only way it would even come close to working is if you need very specific units to counter specific units, build the wrong one and you're done. If you can build one, that beats everything, its an epic epic failure.