What point are we missing?
"It's a fit and forget bit of hardware that allow Apple to rent/sell more content through the iTunes store."
Why is it massively overpriced then? surly it should be subsidised if the main purpose is to make more money off you ie sky box, virgin box etc
But instead of subsidising it, they are inflating to price by at least 200%, of what other items you can get off the market, that have the same capabilities.
For £100 i would expect a lot more hardware and functionality. As it is, it's just another apple rip off.
It's not massively overpriced. Last time I checked a WDTV Live was around £90. That's price difference of less than a round of beer in my local.
As with Apple, WD are making the device to support other products - WD's aim being to sell more USB HDDs and NAS boxes, Apple aim is to rent/sell more content over iTunes.
So the WDTV decodes a ton of formats. That's not going to affect WD's core business which is selling storage. Apple unlocking the TV to play MKVs etc would be shooting themselves in the foot.
Feel free to **** me off as an Apple fanboi. The WDTV sat under my TV says otherwise.
As for SimonR - stop spouting tripe.