• Competitor rules

    Please remember that any mention of competitors, hinting at competitors or offering to provide details of competitors will result in an account suspension. The full rules can be found under the 'Terms and Rules' link in the bottom right corner of your screen. Just don't mention competitors in any way, shape or form and you'll be OK.

Nvidia spends $2million on Crysis 2

I guess it should run half decent on a 480 then..:D

I thought ATI would have grabbed some of the crysis 2 pie with all the success they have had this year.
 
Last edited:
With the kind of money these companies fling around $2 million is pocket change.

Besides, I wouldn't be swayed by benchmarks for a single game when considering a new card. I always wonder just who nVidia (or anyone for that matter) are targetting when they do these campaigns.
 
kkbigal said:
With the kind of money these companies fling around $2 million is pocket change.

Besides, I wouldn't be swayed by benchmarks for a single game when considering a new card. I always wonder just who nVidia (or anyone for that matter) are targetting when they do these campaigns.
Click to expand...

It's marketing pure and simple, posters for crysis, trailers in cinemas ect will have the nVidia logo splattered all lover them, nVidia gets even more brand recognition which in turn can sway people to buy their product over the competition.
 
2mil is nothing for Nvidia splashed all over crysis, they will see a healthy return from this.
 
Hmm....its a bit off putting, you dont just spend that kind of money and get nothing in return. Maybe the GTX460 will end up faster than the 6870 in this game :D
 
Temi_D said:
Hmm....its a bit off putting, you dont just spend that kind of money and get nothing in return. Maybe the GTX460 will end up faster than the 6870 in this game :D
Click to expand...

As far as development costs for Crysis 2, 2 million is a drop in ocean but don't be surprised if we see some crappy physx implementation blotted onto the game at a latter date.
 
I don't think it's an issue where you would stop purchasing Nvidia cards, it seems to be more towards other marketing strategies rather than producing bias benchmarks, although i wouldn't put it pass them.
 
Freddie1980 said:
Looks like Crossfire scaling is guaranteed to be borked - again.
Click to expand...

I'm not the only one who though this. :rolleyes: The second I read the thread title this went through my mind.

Where are ati on this? Didn't they make a number of slides showing how 'dedicated' they are to gamers?

Doesn't seem like it. Pretty much every title is twimtbp these days. Loads of games have nvidia only features and it seems ati have a budget of £150 a year for specific game driver development and marketing/optimisation.
 
I'm very surprised that AMD/ATI didn't think this would be a good idea. They had the jump on Nvidia on the DX11 cards, they have the upper hand in the refresh, and yet, they can't seem to get together with developers to try and optimise the games to run with their drives, and take the marketing at the same time. $2 million is probably pretty decent, given how much marketing you actually get out of it! Everytime that game is mentioned now, it will feature Nvidia, and not ATI. Quite foolish of them not trying to get a piece of the action I have to say.
 
madindehead said:
I'm very surprised that AMD/ATI didn't think this would be a good idea. They had the jump on Nvidia on the DX11 cards, they have the upper hand in the refresh, and yet, they can't seem to get together with developers to try and optimise the games to run with their drives, and take the marketing at the same time. $2 million is probably pretty decent, given how much marketing you actually get out of it! Everytime that game is mentioned now, it will feature Nvidia, and not ATI. Quite foolish of them not trying to get a piece of the action I have to say.
Click to expand...

Well it's just one game. At the moment about 90% of the dx11 cards in people's machines are ATI. Nvidia's marketing division is definitely on the catch-up, trying to encourage people to buy their cards.

Nvidia have to make the most of their oppertunities.... once the ATI 6xxx's come out they're likely to be no.2 again in all the benchmarks. Even this time round, they couldn't boast the most poweful card, and had to specifiy it's the fastest "single gpu" card.
 
jimbob27 said:
Well it's just one game. At the moment about 90% of the dx11 cards in people's machines are ATI. Nvidia's marketing division is definitely on the catch-up, trying to encourage people to buy their cards.

Nvidia have to make the most of their oppertunities.... once the ATI 6xxx's come out they're likely to be no.2 again in all the benchmarks. Even this time round, they couldn't boast the most poweful card, and had to specifiy it's the fastest "single gpu" card.
Click to expand...

True. But like it has been mentioned, ATI announced their whole "we are dedicated to gamers thing".

The single fastest card is one thing yes, but really, it's better to have the single fastest single GPU card, as if you can make it into a dual card, it will naturally usually be the fastest.

It still seems very odd that they haven't done it. It still gives Nvidia marketing, and links them to what could be a very popular title. People who know less about PCs might see it, and say, oh I want a gaming PC, and it has to have Nvidia because I hear about them more. This is going to be about more than marketing also for Nvidia.

Like Raven said, it's one game, but it's a game that will carry a lot of weight given the first title.
 
As a potential customer for AMD or Nvidia after Christmas the advertising works because i've always had Nvidia cards, I was thinking about going AMD and waiting for their 6x series but this also makes me think twice for no other reason than the brand sticks in my mind, i've never had a problem with them and I want a new card for Crysis2
 
You must log in or register to reply here.
Back
Top Bottom