A Great game will always sell well.
Crap games don't.
Or some bosses lie about sales figures to avoid paying up.
This. DRM is useless, it doesn't stop piracy. People who want to buy games will buy them, people who want to pirate them, will. regardless of if there is DRM or not. If DRM is crackable, then it's the sale result as there being no DRM.
To the log whinging about piracy and go on about "scumbags", seriously get over yourselves. You're borderline crying over these companies who couldn't give a crap about you. The fact that they claim second hand games, and lending games to friends is the same as piracy says it all. I'm surprised they're not adding "you must only play this game if you purchased it in the first place" to their EULAs.
Piracy will always exist, but its existence is independent of DRM, publishers should know this, and I'm not convinced that they're actually going after pirates, they're using it as an excuse to lock the games down as much as possible to ensure the secondhand games market dies. Piracy is just a very convenient excuse for them to use. If a game doesn't sell well "piracy". They won't ever consider that their game was junk and no one actually wanted it. Piracy doesn't mean lost sales, I'm pretty sure there have been studies carried out to show a "pirate" is more likely to buy the game they've pirated than some one who hasn't played it at all.
I've got a massive games collection, but if I see a game I'm not sure about, yeah I'll pirate it, if it's good I'll buy it (Borderlands, I pirated it, loved it so bought it and all its DLC), if it's junk I won't touch it again. Before anyone wants to go on a "OMG PIRATE" crusade, say what you want, but I'm not taking the risk with a game to find out it's junk and then be stuck with it, but deep down, we all know "piracy = lost sale" is a fallacy anyway, don't we?