hell if i was in charge id go even more crazy
id bend the rules of football. sure a proper game is 90mins
but how about for online purposes, First to 3? i.e first person to score 3 wins. end of. none of this haf time 3 nil down do i want to face another 5 minutes of this? force the quick action.
what about 5 a-side? 6 a-side modes? smaller pitch, less time. who doesnt play 5 or 6 aside football? you could re create your own team and get all your team involved? you;'d run up cricket scores for and against. games would easily be retrievalable and would also be quick fire contests
not that id get rid of online 5 or 10 min ranked matches but provide an alternatvie for those short of attention capacity or something. football on a computer can be manipulated to the nth degree to make it work online.
look at war games, they dont mimic real life. IF you die IRL u dont respawn do you? likewise if u get shot in COD u dont expect to wait 10 mins for a chance to play again do you? if you did you'd probably quit anyway.
i think we need to come to terms with a compromise of real football physics but without the necessity of a full rule affair.