• Competitor rules

    Please remember that any mention of competitors, hinting at competitors or offering to provide details of competitors will result in an account suspension. The full rules can be found under the 'Terms and Rules' link in the bottom right corner of your screen. Just don't mention competitors in any way, shape or form and you'll be OK.

Did Nvidia Hire Online Actors to Promote Their Products?

An Exception

An Exception

An Exception

Soldato
Joined
8 Aug 2010
Posts
6,453
Location
Oxfordshire
I was pretty gob smacked to read this... :eek: some guy posted this old article in another forum and I just found it completely shocking!

It kinda reminds of the movie "Keeping Up With The Joneses"...

"About a week ago, The Consumerist stumbled upon claims made by various gaming websites (specifically, Elite ******** and [Update: a poster on the forums at] Beyond3D) that graphics chip manufacturer Nvidia, in cooperation with the Arbuthnot Entertainment Group (AEG), had seeded various gaming and PC hardware enthusiast sites with pro-Nvidia shills. That is to say, that AEG would hire employees to create 'personas' in various gaming communities, slowly building up the trust of other members by frequent posting unrelated to Nvidia, to later cash in that trust with message board postings talking up the positive qualities of Nvidia's products.

The research done by these gaming websites and communities fingered a few likely suspects, but did not prove outright that AEG's work—quoted on their web site as "Message board monitoring and response" and "Strategic seeding viral assets to ensure they are spread far and wide"—included placing ringers in their communities."


"Mr. Higham passed us on without response to Derek Perez, Nvidia's Public Relations Director, who is quoted on the AEG Testimonials Page saying, "AEG s online community outreach programs have been extraordinarily successful in improving public perception of our company and its products."

http://consumerist.com/2006/02/did-nvidia-hire-online-actors-to-promote-their-products.html
 
lol

Companies have been doing this for awhile, typically the media industry, tho its previously been fairly obvious. I'm pretty sure both ATI and nVidia have tried it more than once in the past.
 
rounddodger said:
This is a non-story. Who cares?

This stuff goes on all the time, how naive a few of you are. Big bad nvidia strike again, scary stuff.
Click to expand...

Murder goes on all the time that does not make it ok & its nothing todo with being naive.
 
Last edited:
shipinabottle said:
Yes because Marketing/Media Promotions is exactly like Murder...
Click to expand...

And you miss the point because you took it literally when its obvious that the 2 are nothing alike.

It does not have to be like anything for it to be right or wrong the point is that because something dishonest has been going on for years does not mean that its somehow ok.
 
Last edited:
i remember this years ago they didnt hire people to build up personas they choose well respected people from various sites and gave then nvidia stuff if they showed a pro nvidia atitude.
the futuremark forums were a big target at the time
 
arknor said:
i remember this years ago they didnt hire people to build up personas they choose well respected people from various sites and gave then nvidia stuff if they showed a pro nvidia atitude.
the futuremark forums were a big target at the time
Click to expand...

Yep.
 
I'd be surprised if Sv22 was one, in general people don't hire people who sound like a 7yr old child.

I'd also be surprised if Raven was one......... considering he changes sides every 6 months :p

Whose the physx guy who for 4 years has talked about almost nothing but phsyx, with the painful quoting style, I think he finally gave up about a year ago but you see him now and then, that wouldn't surprise me at all.
 
drunkenmaster said:
I'd be surprised if Sv22 was one, in general people don't hire people who sound like a 7yr old child.

I'd also be surprised if Raven was one......... considering he changes sides every 6 months :p

Whose the physx guy who for 4 years has talked about almost nothing but phsyx, with the painful quoting style, I think he finally gave up about a year ago but you see him now and then, that wouldn't surprise me at all.
Click to expand...

Does that mean you're employed by ATi?
 
You must log in or register to reply here.
Back
Top Bottom