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Did Nvidia Hire Online Actors to Promote Their Products?

drunkenmaster said:
I'd be surprised if Sv22 was one, in general people don't hire people who sound like a 7yr old child.

I'd also be surprised if Raven was one......... considering he changes sides every 6 months :p

Whose the physx guy who for 4 years has talked about almost nothing but phsyx, with the painful quoting style, I think he finally gave up about a year ago but you see him now and then, that wouldn't surprise me at all.
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What do ATI pay you ?

;)
 
Ejizz said:
I was pretty gob smacked to read this... :eek: some guy posted this old article in another forum and I just found it completely shocking!

It kinda reminds of the movie "Keeping Up With The Joneses"...

"About a week ago, The Consumerist stumbled upon claims made by various gaming websites (specifically, Elite ******** and [Update: a poster on the forums at] Beyond3D) that graphics chip manufacturer Nvidia, in cooperation with the Arbuthnot Entertainment Group (AEG), had seeded various gaming and PC hardware enthusiast sites with pro-Nvidia shills. That is to say, that AEG would hire employees to create 'personas' in various gaming communities, slowly building up the trust of other members by frequent posting unrelated to Nvidia, to later cash in that trust with message board postings talking up the positive qualities of Nvidia's products.

The research done by these gaming websites and communities fingered a few likely suspects, but did not prove outright that AEG's work—quoted on their web site as "Message board monitoring and response" and "Strategic seeding viral assets to ensure they are spread far and wide"—included placing ringers in their communities."


"Mr. Higham passed us on without response to Derek Perez, Nvidia's Public Relations Director, who is quoted on the AEG Testimonials Page saying, "AEG s online community outreach programs have been extraordinarily successful in improving public perception of our company and its products."

http://consumerist.com/2006/02/did-nvidia-hire-online-actors-to-promote-their-products.html
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Its completely normal, ATI have been doing the same for a decade. I remember on some OGL development forums where several people on ATI 's payroll were said to be on the driver teaming heling developers but infact turned out to be people form the marketing department and new jack-**** about development. Was hilarious watchignt hem get houdned out.:D
 
Stanners said:
You do realise the more you point at him, it paints you in the same light but for the opposite side.
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Would be a bit hard seeing as ive a gtx295 in my system and couldn't really give a crap what card i have as long as it plays the games i want. :)

Im actually looking into another 295 to give quad sli a try out as well, even though i don;t have an sli board. Trying that hack out to see how things go :p
 
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Final8y said:
Yes in a highly deceptive manner.
False advertising is also marketing.

The ends do not justify the means.
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Sorry but no. False advertising is illegal. Thats not marketing.

Marketing is a legitimate act. These very forums are one big marketing exercise. OCUK doesnt make it explicit but thats exactly what it is. We're OCUK's very own consumer focus group all for the cost of some bandwidth.

As with everything in life absorb a wide variety of different sources and draw your own independent conclusion.

Theres a guy over in the Monitors forum who reguarly offers purchasing advice and 'tech support' to posters while relentlessly promoting his own reviews website. I see nothing wrong with this. I can read his webpage (and I do), whether I take his advice, or not, is entirely my decision.

We're all big and hopefully intelligent boys (and girls) and should have the nous to think and act for ourselves.
 
mike gunnz said:
Sorry but no. False advertising is illegal. Thats not marketing.

Marketing is a legitimate act. These very forums are one big marketing exercise. OCUK doesnt make it explicit but thats exactly what it is. We're OCUK's very own consumer focus group all for the cost of some bandwidth.

As with everything in life absorb a wide variety of different sources and draw your own independent conclusion.

Theres a guy over in the Monitors forum who reguarly offers purchasing advice and 'tech support' to posters while relentlessly promoting his own reviews website. I see nothing wrong with this. I can read his webpage (and I do), whether I take his advice, or not, is entirely my decision.

We're all big and hopefully intelligent boys (and girls) and should have the nous to think and act for ourselves.
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You think if its under the name of marketing then it can never be illegal.
The point is i disagree with such tactics legal or not.

And your examples are not what i would find deceptive when it more obvious.

There are marketing tactics that i find acceptable & there are some that i do not.
 
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so it would seem that we either read the words of wisdom from some over excited possibly teenage fanboy, or we read the words of wisdom from someone pretending to be an over excited possibly teenage fanboy.

and so we all realise that nothing has changed and this is the way forums work the whole intranet over.


edit: maybe words of wisdom is the wrong phrase......maybe deranged gibbering is more to the point, either way its going to be praising up their side and running down the other so nothing has changed.
 
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Final8y said:
You think if its under the name of marketing then it can never be illegal.
The point is i disagree with such tactics legal or not.

And your examples are not what i would find deceptive when it more obvious.
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No I don't think that, and thats not what I said. False advertising is exactly that. Its false and therefore illegal. Roger Federrer and Tiger Woods get paid millions to advertise Gillette shaving products they probably never use. Thats marketing and somewhat deceptive but its not illegal.

Making erroneous claims as to the inherent qualities of a product is false advertising and cannot be called marketing.
 
mike gunnz said:
No I don't think that, and thats not what I said. False advertising is exactly that. Its false and therefore illegal. Roger Federrer and Tiger Woods get paid millions to advertise Gillette shaving products they probably never use. Thats marketing and somewhat deceptive but its not illegal.

Making erroneous claims as to the inherent qualities of a product is false advertising and cannot be called marketing.
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As i have said it does not matter what's it's called & going on about what false advertising means is not the point.

This marketing tactic is wrong in my view & i don't care if its legal as many a bad thing can be done legally.
 
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