Thankfully most people "in the know" don't still live in the 80s.
The Octavia has always been a nice car - the Mk1 was hardly bad.
I don't think anyone in the industry would describe them as an embarrasment.
VW themselves are scared of the Skoda brand because those that look around can buy a Fabia over a Polo, an Octavia over a Golf or a Superb over a Passat - get very similar spec, very similar performance but save themselves a whole heap of cash.
VW themselves are scared of the Skoda brand because those that look around can buy a Fabia over a Polo, an Octavia over a Golf or a Superb over a Passat - get very similar spec, very similar performance but save themselves a whole heap of cash.
or a Superb over a Passat - get very similar spec, very similar performance but save themselves a whole heap of cash.
[TW]Fox;17761893 said:Spoken like somebody who is desperately trying to convince themselves they drive a VW or an Audi. Oh dear.
When will Skoda owners just learn to appreciate what they have is pretty good without trying to make out its something else?
[TW]Fox;17761893 said:Spoken like somebody who is desperately trying to convince themselves they drive a VW or an Audi. Oh dear.
When will Skoda owners just learn to appreciate what they have is pretty good without trying to make out its something else?
No - why would I need to do that?
I am more than happy with my Octavia.
I don't pretend it is anything other than what it is.
However, the point I was making was that it annoys VW that Skoda sales are so high.
VW attempt to sell the "VW Name" and think they can get away with charging an extra £2k-£3k.
Unfortunately the public have wised up and realised that the VW Name isn't the be all and end all.
When I bought my Octy vRS I had the budget for a Golf GTI, Audi A3, <insert other car built on same platform>
However I went for the car that gave me "most car for my money".
As soon as any Skoda owner mentions VW or Audi we get people jumping on them - ah, you just wish you owned an Audi.
No, if I wanted to own an Audi I'd go and buy one.
If I wanted a VW I'd go and buy one.
However, the point I was making was that it annoys VW that Skoda sales are so high.
No, if I wanted to own an Audi I'd go and buy one.
If I wanted a VW I'd go and buy one.
[TW]Fox;17761893 said:Spoken like somebody who is desperately trying to convince themselves they drive a VW or an Audi. Oh dear.
When will Skoda owners just learn to appreciate what they have is pretty good without trying to make out its something else?
[TW]Fox;17770906 said:Why does it? What makes you think it does? I doubt it does at all - it's just something Skoda owners want to think.
There is well documented, genuine concern about Skoda inside VAG for several years now.
You wouldn't buy it, Bob The Builder from Moonchester wouldn't have it, Raj and Suresh from Leicester wouldn't be seen dead in it innit, but the rest of Europe, apparently, would.
And out there, especially in countries where people aren't so set on badges and labels, Skoda is eating into "upper shelf" customer base within VAG. Among VAG B platform cars - Superb is much better buy than regular lineup of Passat, makes A4 look like very poor value for money just to have small boot. Among VAG A platform cars - Octavia is much better car than Seat Leon, makes Golf and A3 look small and funny for the money. etc etc
But for all the sales, being a budget brand, Skoda doesn't make enough profits to offset loss of sales at VW and most recently Audi, it appears to have created. Pricing changes are out of question - they tried this with Seat, and look what happened, so they will try deliberate regression. So far all VAG brands had the same parts bin. Controllers are the same, wiring, software, hardware is the same, even if something is not available as factory option, you hook an Octavia to VCDS and as long as hardware is carried over from another model (and most combinations are) you just enable it. This is in process of being changed and corrected. They will draw distinctive lines in lineups. There will be options for Passat that you won't find in Superb and no guy with laptop in garage under railway bridge will be able to switch on or wire up for fraction of factory cost. Engines and mappings exclusive to brands. etc
And as for Skoda drivers "desperately attempting to convince themselves they drive a VW or an Audi" - (/me picks mug with tea, slowly takes a sip) (wait for it) (moves keyboard to shelf below, clears important papers from desk) (goes to the kitchen, comes back, shields screen with cloth) PFFFFFFTTTTTT.... (wipes corners of mouth with white napkin) - Now look what you made me do - accidentally all over my keyboard - you comedian, you.
[TW]Fox;17770906 said:Why does it? What makes you think it does? I doubt it does at all - it's just something Skoda owners want to think.
You did want an Audi - you just couldnt justify the extra cost, as your purchase was focused on value for money. Nothing wrong with that, but you'd not have picked the Skoda if it was the same price as the Audi.
Call it 'stuck in the 80s' if you like, but I just don't like them. No doubt that attitude will go down like a sack of potatoes amongst you Skoda fags, but that's how it is for me.
THis was the quote I was looking for when I made my post.
The Skoda success annoys the hell out of people in VAG.
They don't make much money on the cars yet people are now (at last) choosing them over some of the more premium VAG product lines.
VW Looks to Rein in Skoda to Prevent Sales Cannibalisation
13 Oct 10
The first signs are appearing that VW is taking steps to creating a clearer definition of its brand structure and positioning, while at the same looking to protect its margins
IHS Global Insight Perspective
Significance
Volkswagen (VW) appears to be taking steps to more clearly define the positioning of its brands in an attempt to try and limit sales cannibalisation between its separate units.
Implications
One of the strategies appears to be to take equipment that was previously standard on the company's Skoda models and put it on the options list. There appears to be some anxiety within the wider VW Group that Skoda is competing too closely with the VW brand model in key markets, with Skoda having the advantage of significantly lower price points for equivalent models.
In 2009 VW passenger cards made €600M on sales of 4M cars which represented 0.9% of sales (operating profit). Skoda made €203M on sales of 0.7M cars, and made 2.9% operating profit.
All figures were worse than 2008, but Skoda always made a higher margin.
Passat globally outsold the Superb by a factor of 14x. Passat increased slightly 2008-2009, but the Superb doubled.