The thing thats so weird is, this was up on hotdeals but it was different codes, you needed to put in like 5 different codes in the right order to get it around the same price, but that method stopped working a few days ago after I'd seen it.
So think EA doesn't mean to do this as their "ultra stupid sales" seem to stop working, but then they come around again pretty frequently.
Its less a case of them screwing up and more a case of increasing sales. Steam do their stupid "heres one game you want at 1/3rd of its normal price, but you get to pay the other 2/3rds for 60 extra bonus games you'll never ever play... woooo" and people fall for it.
You see constant mention of people with a steam catalogue thats literally got too much stuff to ever get through and have spent pretty huge sums in the end in the chasing of a good deal.
EA seem to do it with the "heres some secret special way to screw us way to get a great deal" and again people seem to love the idea of screwing EA over and so buy stuff when at full price they'd say they hate using EAstore and the download manager etc.
EA had the, I can't even remember the deal but basically you could get 6 games for around £5 each, but for no apparent reason the basket wouldn't charge you beyond about £15-20 for them. I got a few things I wanted, C&C's, and a few things I didn't to decrease the price that I have no intention of playing.
But then EA get to claim great sales for games that would otherwise do poorly, everyones a winner.