The Aston Martin One-77 Experience

Fr0dders · 27 Nov 2010 at 21:19

http://www.evo.co.uk/features/features/260458/the_aston_martin_one77_experience.html

Great Read

One buyer has ordered 10 you say ? Gotta be the Sultan Of Brunei surely. We all know he loves his Astons.

Joshy · 27 Nov 2010 at 21:41

That light show revel for the new owners really is tedious. If I had just dropped £1.2Mil on a car I'd actually want to drive it, not see it lit up like a Christmas tree.

sigma · 27 Nov 2010 at 21:48

You're not exactly the target market though are you Joshy?

Muffin` · 27 Nov 2010 at 21:51

sigma said:
You're not exactly the target market though are you Joshy?

Firestar_3x · 27 Nov 2010 at 21:56

Interested to know who's ordered 10, could be a super / hypercar driving school, or as said could be someone in the land of sand.

Oh and LolJoshy.

Joshy · 27 Nov 2010 at 22:03

sigma said:
You're not exactly the target market though are you Joshy?

Perhaps not. Maybe it's just because I value my time a little more than the mega rich?

.

Blackhawk47 · 27 Nov 2010 at 22:07

sigma said:
You're not exactly the target market though are you Joshy?

Sorry I did have to laugh.

Firestar_3x · 27 Nov 2010 at 22:07

I'm going to go with: you've got no idea what someone who is about to spend 1.2 Million on a car wants to see in the showroom.

Joshy · 27 Nov 2010 at 22:10

**** it, I'll take the bait.

Where exactly do I claim to know exactly what the mega rich want to see when collecting a £1.2M hypercar?

Let's take a look shall we:

Joshy said:
That light show revel for the new owners really is tedious. If I had just dropped £1.2Mil on a car I'd actually want to drive it, not see it lit up like a Christmas tree.

What's that? Nowhere?

I'm sure it appeals to the people who see supercars as not much more than collectors items and status symbols, who'll stick it in a climate controlled air bubble car "cover" and seldom use the thing. But I do imagine that proper enthusiasts would rather drive the thing.

Fr0dders · 27 Nov 2010 at 22:12

If i'd dropped 1.2 mill on a car i'd want it to feel like a bit of an event, something special.

Whether you agree with the light show or not, its obvious you're going to get that feeling.

Firestar_3x · 27 Nov 2010 at 22:16

As most of us in the land of the sane know, the exclusive car company’s have in house teams geared towards looking at what the customer wants to see in the showroom in order to maximise the chance of them buying one / delivering the best experience possible.

Joshy · 27 Nov 2010 at 22:24

Firestar_3x said:
As most of us in the land of the sane know, the exclusive car company’s have in house teams geared towards looking at what the customer wants to see in the showroom in order to maximise the chance of them buying one / delivering the best experience possible.

They don't need the maximise the chance of selling one. According to the article the car is already sold when the owner receives the light show.

Even then I'd argue that a 2 minute light show is not going to have an awful lot of bearing on the decision to drop £1,200,000 on a car, but apparently I'm not allowed a personal opinion.

Participant · 27 Nov 2010 at 23:12

Joshy said:
That light show revel for the new owners really is tedious. If I had just dropped £1.2Mil on a car I'd actually want to drive it, not see it lit up like a Christmas tree.

if I'd just dropped 1.2m I'd want to feel special. I've got the rest of my life to drive it, but that initial purchase feeling won't come every day.

And stop bleating about personal opinions. No-one said you couldn't have one, only that it was wrong.

Janesy B · 27 Nov 2010 at 23:24

I'd rather have a bit of fanfare than a bloke dropping it off smelling of McDonald's.

Cristian · 27 Nov 2010 at 23:37

Joshy said:
I'm sure it appeals to the people who see supercars as not much more than collectors items and status symbols, who'll stick it in a climate controlled air bubble car "cover" and seldom use the thing. But I do imagine that proper enthusiasts would rather drive the thing.

You see, this is not a car for a "real enthusiast" that wants something fast which he's gonna use around the track, as from this viewpoint it represents rather poor value for money.

This is a car that will spend all its life in a "climate controlled air cover" that also happens to be quite fast. It is targeted specifically at such customers, who aren't really that concerned about how it drives.

Do not get me wrong, I do agree with you that a car should be driven, but I also think that the "delivery" they use makes perfect sense from a business point of view.

Fr0dders · 27 Nov 2010 at 23:39

Cristian said:
You see, this is not a car for a "real enthusiast" that wants something fast, as from this viewpoint it represents rather poor value for money.

This is a car that will spend all its life in a "climate controlled air cover" that also happens to be quite fast. It is targeted specifically at such customers, who aren't really that concerned about how it drives.

pretty much sums it up

Hence one customer who wants ten, and another who wants one to drive, and another part built to display !

These are not cars that will be bought by drivers. They will be like the cars of that Peter Seywell bloke who showed his Garage on 5th gear, and admitted he had a Carrera GT he hadn't even driven !