I was lying awake last night (feeling ill at the time) and the bloody tune from "We buy any car" was going round in my head over and over again. I hate it, it's an awful advert that makes me cringe every time I see it but it's obviously percolated into my brain because of sometime was to ask me a website to sell you car on, it'd be the first name that would spring to mind.
Whether I'd use it or not is another matter, but maybe visibility is more important, and if 10% of the people who have the tune stuck in their head like me decided to sell their car that way, the advertising has probably paid for itself many times over.
Another one is the "Compare the Meerkat". Now that one has got out of control - stuffed toys, biography etc but again if you were to be asked to name a price comparison site....?
So, which ones do you hate, which ones do you hate but have stuck in your brain and which ones do you hate, have stuck in your brain and you'd probably use if the need arose?
Whether I'd use it or not is another matter, but maybe visibility is more important, and if 10% of the people who have the tune stuck in their head like me decided to sell their car that way, the advertising has probably paid for itself many times over.
Another one is the "Compare the Meerkat". Now that one has got out of control - stuffed toys, biography etc but again if you were to be asked to name a price comparison site....?
So, which ones do you hate, which ones do you hate but have stuck in your brain and which ones do you hate, have stuck in your brain and you'd probably use if the need arose?