Hackneyed video and terrible song. What are we talking about exactly?
Not sure whats so bad about it, as for kids watching it, sex is on fire is okay to be blasted all over the place, but a ball gag will corrupt all children who hear it? Half(well probably closer to 90%) of music is about sex, drugs and death, but if a song is marginally less subtle about it suddenly the world is falling apart, the other 10% is about drug dealing, hookers, murder, abuse, violence, etc, etc.
Unfortunately, ignoring the video content, its a horrible song, bad music, very very NOT sexy and Rihanna seems to do everything she can to be unsexy.
She consistantly dresses in just about the worst way possible, latex hat thing, awful haircuts, she looks half decent as the playboy bunny though.
Lady Gaga, Rihanna, that utterly woeful new english bird who wants to be them, paying other people to come up with video concepts and image idea's doesn't make the person paying original.