Asus, why are they slightly more expensive?

[Cythx]

I consistently see that Asus GTX 570s are more expensive than any other 570s, even the Gainward Phantom edition with custom cooler, it's a good £10 more expensive than that.

 

[littlepuppy]

popular brand

 

[Cythx]

popular brand

|: really that's it?

 

[d_brennen]

They want to be seen as a "premium" brand. Some of their stuff is, some isn't

 

[a1ex2001]

Popular brand with a proven track record for delivering quality products, means they can charge a small premium. They also in my experience at least never scrimp on the extras, I remember getting my old 939 SLi motherboard and being amazed at both the quantity and the quality of the supplied cabels!

 

[Cythx]

I heard they had terrible customer service and warranty support in the UK?

 

[s innes]

the extra you pay is for the asus brand name

 

[Random Guy]

They have a reputation for solidly built products, and for the most part, that reputation has borne out over the years. Sort of like the BMW of the component world? (lol)

 

[arc@css]

Their products seem to overclock well, sometimes very well indeed, so good components in some models I guess.

 

[cotton_flex]

You pay for brand, 3 year warrenty. Also voltages come unlocked so you got the full options for OC.

 

[MichaelM]

Can't see any difference in the 570's but with the 6970's they came with a "full aluminium cover" to aid the reference cooler which fits in with their claim to use better materials.

http://www.asus.com/product.aspx?P_ID=sWkAkFpyG7H9aL1h&templete=2

 

[Supernaut91]

I remember when i got my Asus 8800GTS 640mb. The size of the box was just ridiculous, never had a fault with it. Had a great warranty 3 years.

Comparison of box - card
http://i.neoseeker.com/neo_image/154372/article/asus_8800gts/gg card and box.jpg

 

[Cosimo]

I heard they had terrible customer service and warranty support in the UK?

It may have been but it now appears to be very good.

 

[AWPC]

Solid brand

Big R&D budget

Full warranty & up to 50% overclock via their Voltage Tweak tool!!!

Massive buying power due to their size so they probably get some of the best GPU stock

 

[kylew]

Solid brand

Big R&D budget

When it comes to graphics cards, that's rather irrelevant.

Full warranty

A full warranty? What is that?

up to 50% overclock via their Voltage Tweak tool!!!

Oh come on, you know this isn't really true.

 

[Weazle]

As someone else described them as the BMW of component world

You pay for the brand and the engineering.

 

[edscdk]

Popular brand with a proven track record for delivering quality products,

possibly the reason for that track record is them using slightly better parts, or better Q&A... hence the slightly higher price...

 

[Muel]

As someone else described them as the BMW of component world

You pay for the brand and the engineering.

After the drama I had with my old Asus motherboard, I'd disagree. Worst piece of kit I ever had! The vdroop was so chronic that 1.525v would drrop to 1.475v.

 

[Nelly]

I consistently see that Asus GTX 570s are more expensive than any other 570s, even the Gainward Phantom edition with custom cooler, it's a good £10 more expensive than that.

It's not a difficult question to answer, it's because you don't shop around, end of story.

I personally would not buy another Asus Graphics Card having done some research into their warranty service, it's not as good as the motherboard warranty and then the motherboards get shipped to a 3rd party (creative computing) for UK repair/replacement.

For the size that Asus is in terms or turnover, we get poor customer service considering what other brands have to offer - simples.

 

[Scon]

Oh come on, you know this isn't really true.

I'd put my left you know what it would.