Man of Honour
- Joined
- 15 Mar 2004
- Posts
- 28,140
- Location
- Liverpool
Love the story of Listerine.
Apparently they found it useful for mouth hygiene but needed a reason for it to become marketable. Cue the birth of smelly breath, a really strong advertising campaign and they've never looked back.
Apparently they found it useful for mouth hygiene but needed a reason for it to become marketable. Cue the birth of smelly breath, a really strong advertising campaign and they've never looked back.
: puke :
