Yeah, I need to reread it, more like you need to talk sense.
Firstly the card as is, the 460 2win has 64 Rops already, 32 per core, so why you'd recommend using smaller cores with less rops on a more expensive and powerful card, well, makes no sense.
As for a redesign, you should try reading what I wrote. You can double the capacity but using double density memory chips with NO OTHER DESIGN CHANGE.
The only thing that makes a 460gtx 768 is a 1gb version with a marginally cut down bus(which drops memory chip number) and cutting off a few rops.
You still are saying they could just do a small redesign, a small redesign involves making a new chip, even with minor changes would take 3-4 weeks to design correctly and several months to tape out and test.
You realise they can, both use 256mb chips and make it a 4gb card, or have cut the bus marginally, kept the rops and had 1.5gb per core, for which there would be very little reason.
The cost difference, between 2gb and 1.5gb, would be two whole 256mb chips per core, or, about $15 for the entire card, but to drop to 1.5gb you'd be killing 25% of the bandwidth, 25% less bandwidth, on a card faster than a 580gtx, to save $15, or with your idea, save $15, kill bandwidth dramatically and randomly reduce the amount of rops also by 25%..............
Oh, and just reworking the memory interface(instead of using higher capacity chips) would require reworking the memory interface, which is part of the gpu, which would require a full new mask, tape out and months to produce, test, validate, all to be, slower than the card they have already.
http://www.anandtech.com/show/3835/gainward-announces-a-2gb-gtx-460
2gb 460gtx's that version launched in September, doubling memory capacity by using double density chips is OLD news, like really old, and why you'd use two inferior cut back cores and 1.5gb per core instead of 2gb, which has already been done loads of times, I don't know. If you want a card that will do great at high res, why go lower on mem than you can, and why cut out 25% of the performance for realistically no reason, and yes, at uber high resolutions bandwidth becomes every bit as important as actual amount.