I was paying Sky about 45 quid a month when HD and ESPN first came out.
I had it installed downstairs in my living room but really wanted it in my bedroom.
At the end of my contract i decided to call and at the time sky were giving a free box away when you signed up for multiroom. I had another box already from a subscription several years back and confirmed to sky that i didn't need the extra free box they were giving away and would be happy to renew my subscription if they could throw in the multiroom free of charge.
They refused so i cancelled. Didn't get a letter and always thought it was strange, seemed to me a bit of a weird strategy, considering i had already got the equipment and was paying them a nice amount of money.
Edit:
540 for the year if they had agreed to cover cost of multiroom. Had i just added multiroom to my account i would have received a free box and installation, but at a cost of 660 over the year.
That leaves a 120 pound potential loss for Sky - the cost to them to agree to my terms would be the engineer fee, not the box as i already had it.
So for the cost of sending an engineer out to an existing customer, they cost themselves my 540 pounds......seems strange to me
And just to respond to the above post - i think existing customers are within their rights to deserve a discount from Sky. Look at what new customers are getting to sign up. Why shouldn't existing customers expect a reward for being loyal and renewing a subscription? If you got a mobile phone on contract with one of those free gifts, you'd expect a new one to renew your contract? If you didn't, you'd either be mad, or overlooking the fact that you could simply not renew your existing contract and start a new contract with a free gift!
Its the same principal with the Sky subscription, only difference is you have to call sky yourself to haggle for your 'free gift' where as a mobile phone company would call you 6 months before your current contract expires offering you a number of free gifts again to renew it!