If there is a cure we'll never see it as the pharmaceutical companies don't want to lose all the profits they rake in from thier bull**** preventatives that are out there.
I love the pure ridiculous nature of this anti business idea people come up with.
There are DOZENS of companies producing cold remedies, which are really just, pain pills with a couple other things thrown in.
Think about that, dozens of companies, if ONE company made the breakthrough on the cure for a cold. Firstly, they could charge through the roof for it.
How many packs of cold remedy do people buy before they get bored and realise it makes no difference, 5, 10 in their life times, at a few quid a pack. So why not charge you £200 for the all time cure........ people would pay it.
So whats more profitable, everyone trying several different products before not bothering anymore totaling £50, maybe £100 over a life time, but likely that money spread over many different companies products, or everyone buying a single product for £200 all from the same company?
People love to think in an anti-establishment, big company = bad way, without the slightest hint of logical thought.
A cure for the cold would potentially be the single most profitable discovering a pharmaceutical company would ever come up with, they could charge what they want, with no competition for at least 10 years(I believe patents are generally a minimum of 10 years on these types of products).