Marketing- as a career

ash_scotland88

ash_scotland88

ash_scotland88

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1 Jul 2007
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As a recent university drop out I am currently job hunting for "something in the meantime" while thinking about future career prospects and currently this is Marketing.

Now to me marketing is coming up with advertising campaign strategies, you know adverts, posters, who to aim said campaign at etc.
But while job hunting searching for "marketing" brings up 90% what appears to be b2b sales, demonstrators and other such sales roles, often with cold calling and shopping mall stands hidden in between the lines.
Am I just misunderstanding marketing wrongly or is this a case of (forgot the phrase) fancy name calling? eg municipal sanitation officer could be a road sweep.

Any tips to get into the sort of role I described as Marketing?

I am currently applying for junior/assistant roles with anything that sounds like what I've described wanting to do in the job description, even if it's just one aspect of it. I currently have a "Diploma of Higher Education in Design for Digital Media" so playing off skills and my "eye of design" for that, and my interest and fascination of media semiotics from that.
Next stage would be applying for a work experience type placement to gain experience. Or have I simply just dreamed this job role up?

Thanks.
 
Well our marketing are purely sales lead generation from exhibitions to SEO on the website. It depends on the type of company you work for though. We're online based and show the products at exhibitions . They're also a bunch of absolute naughty words and I honestly loathe being on the receiving end when they want some work doing.

They usually hire interns and take it from there. A couple have been successful in staying on, but it's harsh for them all the time.
 
Dup said:
Well our marketing are purely sales lead generation from exhibitions to SEO on the website. It depends on the type of company you work for though. We're online based and show the products at exhibitions . They're also a bunch of absolute naughty words and I honestly loathe being on the receiving end when they want some work doing.

They usually hire interns and take it from there. A couple have been successful in staying on, but it's harsh for them all the time.
Click to expand...

That's the type that's getting constantly returned to me and I want to avoid being basically a sales personal.
I suppose it's the production of marketing materials I would like to end up in.
This is an example of one job I applied for:
http://www.s1jobs.com/job/401641005.html
 
Kill yourself. Thank you. Just planting seeds, planting seeds is all I'm doing. No joke here, really. Seriously, kill yourself, you have no rationalisation for what you do, you are Satan's little helpers. Kill yourself, kill yourself, kill yourself now.
 
ash_scotland88 said:
Now to me marketing is coming up with advertising campaign strategies, you know adverts, posters, who to aim said campaign at etc.
Click to expand...

That's advertising, not marketing. The first thing you should learn about is the marketing mix - the Four Ps:

Product
Price
Place
Promotion (including advertising)
 
King William Hicks said:
Kill yourself. Thank you. Just planting seeds, planting seeds is all I'm doing. No joke here, really. Seriously, kill yourself, you have no rationalisation for what you do, you are Satan's little helpers. Kill yourself, kill yourself, kill yourself now.
Click to expand...
 
Im in marketing.

I do allsorts, website dev - incl social networking, dtp, PR, event organisation, business development,internal & external comms...advertising.

I studied Communication Studies at uni, started from the bottom & worked my way up.

Look for Marketing Assistant/exec roles, check EMR, PFJ & Ambition, Total Jobs & Monster. Depends what industry you want to get in. :)

You wont be a direct revenue generator (unless linked to direct sales-with targets) so be aware Marketing is usually 2nd dept to cut after HR.

BB x
 
scorza said:
That's advertising, not marketing. The first thing you should learn about is the marketing mix - the Four Ps:

Product
Price
Place
Promotion (including advertising)
Click to expand...

Pretty much the first thing I was taught when studying Marketing, and the additional 3 P's.
 
Spunkey said:
Kill yourself. Thank you. Just planting seeds, planting seeds is all I'm doing. No joke here, really. Seriously, kill yourself, you have no rationalisation for what you do, you are Satan's little helpers. Kill yourself, kill yourself, kill yourself now.
Click to expand...

RIP Bill Hicks
 
Spunkey said:
Kill yourself. Thank you. Just planting seeds, planting seeds is all I'm doing. No joke here, really. Seriously, kill yourself, you have no rationalisation for what you do, you are Satan's little helpers. Kill yourself, kill yourself, kill yourself now.
Click to expand...

A little bit stronger than i would have worded it but pretty much covered what i was thinking.
 
The term "marketing" covers a multitude of sins. I work in marketing (and have a degree in it) and I mainly do market research. Personally I can't stand the advertising side of things. But really, one of the first things they teach you in marketing is that is covers all aspects of business - even things you probably never thought of can fall under the marketing category.

Anyway, it sounds like you're more into the advertising/design/visualization side of things, right? Do you have a good portfolio? That would be the first and most important thing to get sorted out. Try and find an angle...something different and unique - marketing/design departments get soooo many resumes/portfolios and most of them are boring as hell, even if the quality of the work is excellent. You need to show you can offer them something special, especially as you dropped out of school!
 
Sadly I don't have a porfolio to present, need to think of ways to build one up apart from " ah did cause ah was bored on thursday, lolzers"
Fox, dropped out due to health, depression. It was dropping out or not sitting here today, yes it was that bad!
And cheers guys for saying it's more of the advertising side of things I would like to get in to. Don't know why that didn't click for the pastmonth.

Also semi-looking into a Marketing HND type course but quick searches haven't shown anything locally available.
 
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