Nvidia Tegra just took a large negative hit!

Pottsey

Pottsey

Pottsey

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It’s not looking good and only looks to get worse. First there was the poor GPU performance being a small fraction of the speed of competitors, then there was the small market share Tegra managed to capture. Now Texas Instruments has won the reference design for Ice Cream Sandwich. Ice Cream Sandwich is the next generation Android platform.

Most of Nvidia’s design wins seemed to be from being part of Google’s reference design. How will Nvidia fair losing both the reference design and so many big names? I can see the Tegra market share dropping to well under 5%. Can they pull this back next generation? I don’t think so it’s too late, perhaps the generation after but even thats doubtful based on the poor roadmap.

http://www.legitreviews.com/news/10660/
 
Is it mobile? I was thinking about it more from a GPU point of view. The lines are getting too blurred with recent advances. What do we do when the GPU and SoC are used in both mobile and desktop? Anyway if the thread needs moving it can be moved.

More bad news for Nvidia yet another big name drops Tegra. Motorola Droid 3 goes OMAP 4430, is that the last of the big names? I cannot think of any big names that are staying with Nvidia. Has everyone dropped them now?

It looks like the PowerVR graphics chips have given Nvidia a real run for their money. So much for Tegra saving Nvidia like many said.

http://www.devicemag.com/2011/05/16...a-2-the-miss-ti-omap-4430-processor-included/
 
nVidia don't need tegra to save them, tho it will be a blow. nVidia have been working with ARM quite a lot lately - if they have any sense they will try and get in on Mali - ARM's abilities in these areas backed up by nVidias software technology would blow any of the competition out the water.
 
Rroff, whats Mali? google tells me about the country and tourism, which I dont think is what needs a Nvidia/ARM system?
 
Seems like a bit of a shame for Nvidia, but they've weathered tough times before and I'm sure they'll bounce back.
 
They've already licensed cortex for the um core of their tegra platform I don't see why they/both don't go the whole hog it would benefit both ARM and nVidia.
 
It might hurt in the short term but in the long run Nvidias future is in HPC given the genral march away from x86 back to RISC Nvidia has a golden chance to move forward from its tradtional market.
 
Rroff said:
nVidia don't need tegra to save them, tho it will be a blow. nVidia have been working with ARM quite a lot lately - if they have any sense they will try and get in on Mali - ARM's abilities in these areas backed up by nVidias software technology would blow any of the competition out the water.
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What are you talking about, Tegra is an ARM chip with an Nvidia gpu, most of the reason Nvidia have been first to market with Tegra 2, and quite possibly tegra 3 is having their own GPU(everyone else with a "standard" design came later).

Tegra is where they've spent billions in investment, and they already spend billions on GPU developement which shares a lot of shared research between segments. Licencing an external gpu would be, firstly to admit defeat, ultimately they ARE a gpu designing company, so the one thing they wouldn't want to do is ditch the GPU design for someone elses.

Meh, I really don't get mobile devices, I'm quite happy with a phone that makes..... phone calls, and a big silent uber fast computer with a big screen, full sized keyboard and mouse to do everything ultra fast, easily, with no issues and without trying to read off a tiny display or paying through the teeth for a do nothing tablet.



Anyway, isn't Nvidia's goal to be offering something everyone else can't produce, licence the CPU and GPU, offer the same thing everyone else can on the same timescale, what makes Nvidia the must by products, what software do Nvidia do on tablets that makes them better than anyone else?

If they sell almost identical cpu/gpu combination to everyone else, where is the potential for replacing their low and mid range gpu business, which is basically what they are trying to do at the moment?
 
Freddie1980 said:
It might hurt in the short term but in the long run Nvidias future is in HPC given the genral march away from x86 back to RISC Nvidia has a golden chance to move forward from its tradtional market.
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There isn't, analysts are predicting ARM might have 13% of the PC market, 4 years from now, that will be mostly tablets and netbooks, not really PC's anyway.

Cpu performance on a Arm chip is years and years behind desktop chips. It gets beaten handily in most area's by Atom, which itself is pathetic, truly pathetic compared to basically every other x86 chip around.

ARM is doing great in mobile segments, but its got a HUGE HUGE gap to close to remotely go after real server/pc business.
 
This is the graphics CARDS forum is it not? :p

Pottsy back with his "mobile gpu's will take over the world" threads again i see.
 
Having the reference design for HC was quite key as it was the head-start manufacturers needed to get into the market early..

But I'm not so convinced this is as big a deal, NVidia have Kal-El, and reportedly manufacturers are bringing out Kal-El tablets this year, meaning they are already looking to use non-google reference designs, as long as NVidia can get Ice Cream on their platforms in a timely manner, they might not suffer too badly.. assuming the tablet market becomes as diverse hardware wise as the phone market..
 
Tegra2 is the main reason I won't be buying a HC tablet yet - lack of video codec acceleration is shocking.

Whereas Samsung's exynos SoC is wonderful.
 
Demon said "But I'm not so convinced this is as big a deal, NVidia have Kal-El"
Isn't Kal-El at least from a GPU point of view rather weak in performance? At an estimated x5 faster then Tegra 2 it would be slower than the current generation yet alone a match for next gen.

Nvidia's own projected numbers for Kal-El are slower than an Ipad2.
 
Pottsey said:
Demon said "But I'm not so convinced this is as big a deal, NVidia have Kal-El"
Isn't Kal-El at least from a GPU point of view rather weak in performance? At an estimated x5 faster then Tegra 2 it would be slower than the current generation yet alone a match for next gen.

Nvidia's own projected numbers for Kal-El are slower than an Ipad2.
Click to expand...

My point is that Asus are already prepping a Kal-el Tablet for Q3 ish this year, as long as it's roughly at or (I believe) slightly quicker then the iPad 2 GPU wise, it will be considerably ahead on the quad core count, so it'll have a head start on the Ti design with Ice-cream that is Q4 2011 at best, when we see it actually in a tablet isn't clear yet. nor is the Ti's performance..
 
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