First wednesday, friday and saturday viewings of the film should be avoided at all cost. For a start, there are very few reviews, the film could be a trainwreck. Secondly, brand new film, it's got hype, everyone will want to see it at the weekend, hence fri and sat. and c, wednesday is bogof from orange.
One of the reasons it is an irritating experiance is because it costs so damn much. If the cost was reduced you wouldn't be worrying about stuff so much as you only paid a few quid. I saw one place trying to charge £10 for certain seats that looked no better than any of the others. You pay that much, you expect a good service so you end up spending more time getting fed up about defects than you do watching the film, it's a downward spiral of turd is the outcome.