Personally I could never buy an apple product full stop and I'll be ensuring my family are well educated on what Apple has to offer. If they decide to make the choice to buy into Apple, that's absolutely fine. Various members of my family and friends have iPhones. I don't lose sleep over this at all, but personally I will ensure they are atleast aware of what they are "buying into" with an Apple product and how it is likely to be inferior and over priced in comparison to other competitors.
1: Generally speaking Apple products are over priced in comparison to the competition. You pay more for it to have Apple branding.
2: I do not care for the "apple way" of being rinsed dry of my money to purchase additional stuff to make it function as it should out of the box. Paying for apps is a waste of money when Android apps are free and better or the same.
3: Macs are no better than PCs. They are different. That is all. The problem is, is that they are priced much higher for no gain what so ever. Anyone that tells you otherwise never wishes to properly discuss why MACs are actually supposedly better. i.e. They can't put forward actual reasons in a discussion. Instead on a forum they will simply utter "can we get this thread closed it offers nothing" bla bla bla. The usual excuse is because "they just work" which is false. If you prefer a unix based OS there are plenty of ways to run that on non Mac hardware.
4: The Apple way of life is locked down and not free. You are putting faith in being able to do great things based on what Apple deem fit. I do not like this limitation and closed thinking.
5: The very nature of Apple products being more like fashion accessories and wealth indicators, make them more prone to being stolen and become exactly the type of product I wish to avoid purchasing.