Well I've had the 3-zone Silentnight onememory foam mattress 2 nights now and within minutes you suddenly realise how supported your entire back from head to toe is and you get a sense of epic comfort as the foam warms up from body heat and moulds around you.
Mine is only the 3-zone memory foam with Miratex foam underneath the memory layer but my folks have a 7 zone one that they bought last year for £340 odd and while it seems comfortable I felt it had too much of a moulded feeling, although like all of these you get used to it I suppose
So much more comfortable than a sprung mattress, not just my old one but any other normal mattress I have slept on when visiting friends/family.
The pillow is £19 in stores but I found it online for £12 (check eBay seller stores, quite a few have them new with plenty of stock). There are 2 types I found, the memory foam core and the cool sleeper so read up on both and see what suits your style of sleeping best i guess
Before this I used to just sort of slide onto my bed at night over the duvet until I fell asleep playing angry Birds or whatever but the last 2 nights I've just laid inside the covers in such comfort wondering wtf I didn't get one sooner!
Makro requires a card yeah but you can borrow one from family or a friend.