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Why is it, the fact you cant afford something is not a valid argument that its priced too high. Nvidia have charged a premium for years, AMD/ATI have earned the right to do the same by introducing strong competitively priced pieces to the market consistently and putting pressure on Nvidia, why shouldn't they reap what they have sown?
Why shouldnt they use the market when it is in the favor to make money to enable them to slash prices when there is competition?
Fact is the 5850 hardly moved in price with the release of the 69 series and at one point actually increased, second hand sales of the 5850 dropped by £20 through the life of the 69 series, the same will be true withe the release of the 79, we as a market lavish in these cheap parts but when these parts still stand strong after 3 or 4 years and are still very capable they have a strong effect on the market. It i s also a good indication of how much power the new parts have when they are far more powerful, and people are surprised they cost a premium???
AMD's pricing has been very much driven by NVIDIA's pricing since the 3870. It's no wonder than with each new generation that has closed the gap on performance, so the price gap has also closed...
Plus Gibbo (OcUK's purchasing manager) openly admitted at the time AMD discounted the 6*** cards because of the NVIDIA 5** cards catching everyone unawares.

I don't understand you lot, 3GB GTX580 cards start around £430 incl, if the 7970 eats one why shouldn't it be priced accordingly.
Yes if its a performance dog and doesn't significantly beat a GTX580 then its overpriced, but if it is a higher performing part why shouldn't it have a price tag to match?

I have decided im keeping both my 6970s lol like anything is going to slow those cards down for another 7 months.

hmmm - I cant run BF3 on a single 6970 2GB at 1920x1200, with everything set to ultra, and get no less than 60fps on maps like Caspain....
So, my choices are to Crossfire, which I would rather stay away from hearing some of the stories on here, or wait for the 7970.
I dont think its fair to say that the 6970 can run everything without issue, I might get down to 30fps sometimes on Caspian - theres definately room for improvement
How come the 5870 launched for £300 then? It was the fastest single GPU at the time.

Because we are talking about next gen card here...a new gen card is suppose to drive the old gen card (i.e. the GTX580) down in price and replace their price point, not to stack on top of already over-priced card (again, GTX580) to rub salt on wounds...I don't understand you lot, 3GB GTX580 cards start around £430 incl, if the 7970 eats one why shouldn't it be priced accordingly.
Yes if its a performance dog and doesn't significantly beat a GTX580 then its overpriced, but if it is a higher performing part why shouldn't it have a price tag to match?
$549 isn't gonig to be same price as current GTX580...with UK's inflated price, it would most likely be something like £450~£500But its the same price as the GTX580 but more performance, so it should drive the 580 price down.

the 7990 will be godlike ie the 5970