I'm honestly wondering what the people saying it's not MMO enough are actually wanting?
Quite easy to answer this one.
People.
I want to see loads of people running around doing there day to day lives within the game. I do not want instances splitting the population and factions and then forcing us to do activities that makes the game feel larger and more social then it is.
Bare in mind my only real gripe is the lack of M in MMO.