You are of course correct that people want to buy all their apps (eurgh, I feel dirty just for using that word) in one place but, right now, that one place for games is Steam. While Windows 8 may have something resembling the app repository seen on Linux I think it's too late to try and steal Steam's thunder. Even up to two years ago Windows could have overtaken them but instead time and time again they demonstrated their disdain for the PC gamer and now, with all the damage GFWL has done to their image, it'll take them a long time to regain any traction on the gaming side of things.
The other thing is that 40 million (or whatever it is now) users don't just disappear over night nor does annual growth of 100% just simply dry up (though of course growth like that is unsustainable and will eventually stop). Will there ever be something better than Steam, well you know what they say about the never word though I would imagine that after seven years people have made a large commitment to Steam and have built their gaming catalogue there which would make parting with Steam that much more unappealing.
Its also all the services and features that's also important, that's why steam is so popular for gamers.
Windows 8 could have all the catalogue of steam and people who know of steam and its services will still buy from steam if the services are important to them.
Implementation is the key not the existence of.
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i'd imagine a native linux version of a game would offer far better performance to a windows equivilant