Product placement in Blizzard's next MMO?

[Arnie]

http://www.rockpapershotgun.com/2012/01/23/blizzard-seek-in-game-ad-guru/

Blizzard are looking to recruit a Franchise Development Producer for their “next-gen MMO”, with one of the main responsibilities being to “work with major consumer brands to facilitate product placement and licensing within the world of Blizzard Entertainment’s next-gen MMO”.

Although perhaps this reveals something about the game - real-life brand ads wouldn't fit into a medieval setting, so it must be real-world or future scenario?

 

[NZXT30]

if such a thing makes the game free to play then i dont really care. most likely modern or future setting otherwise it would be competing directly with wow.

 

[Aedus]

if such a thing makes the game free to play then i dont really care.

With Blizzard and Activision? HA.

 

[Daveman23]

Murlock-Donalds?

 

[cHk4]

Call of Duty MMO - mark my words, planet side rip off mmo

 

[Kaelsin]

Do not mind Ad's as long as it's not to intrusive and ruining the look of the game by standing out like a sore thumb.

 

[Turambar]

Smells like a COD MMO to me...

 

[JeffH]

Woohoo I looted some 'Nike Boots of Haste', so long 'Puma Sandals of Sloth'.

 

[Tombstone]

Woohoo I looted some 'Nike Boots of Haste', so long 'Puma Sandals of Sloth'.

lol

Brilliant and they form a set item with bonuses with your Red Bull Chest of Wings !

 

[Devlish]

Call of Duty MMO - mark my words, planet side rip off mmo

Man, i just posted in the other thread this as my dream, a world war 2 fps mmo. Like WWIIOL except with decent infantry.

 

[Craig1981]

 

[cHk4]

Man, i just posted in the other thread this as my dream, a world war 2 fps mmo. Like WWIIOL except with decent infantry.

That would actually be pretty epic to be honest... One can but dream

 

[Gimpymoo]

You can sell your loot at Cash4Gold.

 

[ChrisJSY]

With Blizzard and Activision? HA.

If anything they'll make it the norm to pay monthly AND pay for extra things.
Oh wait....

 

[Kosmiche]

What was that mmo that let you order from pizza hut within the game?

Everquest I think? If its functional like that then I don't see a problem, seeing a character walking past wearing converse high tops might be a bit jarring though.

 

[OminousLatinNoun]

What was that mmo that let you order from pizza hut within the game?

Everquest I think? If its functional like that then I don't see a problem, seeing a character walking past wearing converse high tops might be a bit jarring though.

Yeah i'm pretty sure it was Everquest.

The only thing I can picture when I read the OP is a blade-runner style dingy metropolis, neon signs etc. That or some kind of second life game.

I cant wait til they release some concrete info about it though, its going to be their first new IP since Starcraft, wouldn't imagine that they'd skimp on it.

 

[TFleming]

Certainly raises two very realisitc theories. Free to play and real world or future. Can't see them going subcription based again, especially from seeing the success of LOTRO going F2P. Medieval (or the traditional MMO) has been done 1000 times over. I think they'll want to differentiate this one as much as they can. And with Activision being their counterpart, it looks likely.

 

[Randomface74]

real warriors don't settle for pepsi

 

[lofarl]

If this was proposed by EA or Ubisoft people would be foaming at the mouth at this. But because it's Blizzard people will backtrack.

This is all Activisions doing I bet. God I hate Bobby Kotick.

 

[MonkeykingZX]

Anarchy Online has billboards in it's cities with adverts/product placement on (for films, food and occasionally other games), been a long time since I've played it but it didn't seem intrusive at the time.