Not really, you could wait for 78** series to compare, cooler running with much less power draw and similar/faster at the same price point.
Wait until the 15th and see if there is any news on the 78's.
Yeah that's not a terrible idea. Can't see either of them costing £185 mind, but hopefully wouldn't be that much more.
I just don't see a 7850 (which would be the more affordable and closer to the performance) costing £185.
Not after the £130 7770.

