Blackberry pulling out of consumer market.

Soldato
Joined
26 Mar 2007
Posts
9,134
Location
Nottinghamshire
http://www.bbc.co.uk/news/business-17557177

Not really a shock to me if I'm honest. Dont like my 9900 that I'm forced to have for work and I actually prefer using the email client on my Android phone, the battery is no better than my dual core, 4.3" screen phone and the OS feels out of touch with the times imo.

Are they really admitting that there is such a lack of innovation internally that the consumer market is a no go for them?
 
They are going to have to start cutting their extremely high costs for businesses if this is really the path they want to go down.
 
They are going to have to start cutting their extremely high costs for businesses if this is really the path they want to go down.

That was the first thing our IT manager said this morning.

Interestingly for that last month he and 3 others in our company have been trialling 4 Lumia 800's in the field and the feedback from the guys has been very very positive.

I know of 2 other companies that are looking at similar options as well.
 
And with the rise of Bring Your Own Device schemes/policies at companies the market they want to focus on is likely to be a shrinking one. RIM didn't seem to realise that a lot of people didn't really like using BBs and admins didn't really like BES, it's just that to support secure email they were pretty much the only choice.
Developers don't like the crufty OS, BB10 is coming out way too late and the Playbook was a flop.
Good luck to them though, it'd be nice to see them turn it around, I really thought if they could have gotten BB10 devices out last year they could have made something of it.
 
What does Blackberry have now over iPhone and Android?

Can't think of anything a Blackberry does better, whats their niche?

16 year old girls who can't afford a decent phone or contract with decent message allowance, so BBM is like the second coming of Jesus to them.

Just kidding! They're just not the forefront of anything and that's the problem, even BBM must not be as essential to people as it's closed to BlackBerry which consumers are clearly abandoning and there's more freedom of choice in cross platform apps like WhatsApp.

On one hand you have a plethora or Android OEMs releasing new hardware at the rate of knots, all cutting edge with news of Cortex A15 cores and then you have Apple; one manufacturer releasing every 12-18 months with just as good hardware and very loyal consumers.

RIM are like Apple in terms of release cycles but the hardware is rubbish (read specs of the Torch which was £450 at launch vs similar £450 Android handset and laugh) and consumers aren't loyal. Obviously hardware isn't front of mind for your average Joe but it unlocks powerful content in the form of games but that's another area RIM fail on, developer following and content.
 
Most of our users within the business are using blackberries connected to our BES...but recently we have notice an increasing trend in more people wanting to connect their iPhones and Android to our Exchange and do away with blackberries all together.


RIM just failed to keep up with the times and while Apple and Google zoomed ahead in technology terms RIM just sat on their hands doing nothing.

The result is devices that are a few years behind competitors in technology terms
 
Yep Blackberries are crap...FACT...they serve absolutely no use to the mobile phone market...dear god they are soo outdated ie hardware and software blah blah blah...;)




The OP makes it sound like they are pulling out of it entirely:rolleyes:...they arent, they just trying to get back into the corp market as thats where their bread and butter is.


Anyhow carry on slating Blackberries...personally speaking i cant ever see myself using another device ie iphone or Android as my main workhorse device....i have an iphone4 which i use for certain apps, which arent available on the BB ie skype for instance and my mp3s. Might try out the Galaxy3 when it comes out, just to see how good Android is as my first time out, i couldnt stand it although to be fair it was the original Desire.
 
Yep Blackberries are crap...FACT...they serve absolutely no use to the mobile phone market...dear god they are soo outdated ie hardware and software blah blah blah...;)




The OP makes it sound like they are pulling out of it entirely:rolleyes:...they arent, they just trying to get back into the corp market as thats where their bread and butter is.


Anyhow carry on slating Blackberries...personally speaking i cant ever see myself using another device ie iphone or Android as my main workhorse device....i have an iphone4 which i use for certain apps, which arent available on the BB ie skype for instance and my mp3s. Might try out the Galaxy3 when it comes out, just to see how good Android is as my first time out, i couldnt stand it although to be fair it was the original Desire.

That's just you but EPOS and market share data doesn't lie, BlackBerries are not exactly flavour of the month and there's clear reasons for that. It's certainly no lie that they play second fiddle in certain aspects versus the competition and judging by slump in sales and share, those aspects must be important to consumers.
 
Reality check for all the doom sayers;)

http://crackberry.com/reality-check-rim-not-giving-consumer-market

As i said RIM aka BB arent giving up on the consumer market, they would be absolutely nuts to do so as the corp market wont be enough to keep them afloat.

RIM said:
The reaction from RIM on the matter was on point, as noted by Patrick Spence, RIM's Managing Director of Global and Regional Marketing via his Twitter account:

"We remain committed to all of our Customers (consumer & enterprise) and are enhancing our support/solutions for enterprise."

Also Jim Balsillie has completely resigned from the board at RIM....some high level senior management have been cut ie resigned/pushed.
 
Last edited:
Reality check for all the doom sayers;)

http://crackberry.com/reality-check-rim-not-giving-consumer-market

As i said RIM aka BB arent giving up on the consumer market, they would be absolutely nuts to do so as the corp market wont be enough to keep them afloat.



Also Jim Balsillie has completely resigned from the board at RIM....some high level senior management have been cut ie resigned/pushed.
Everyone knows you're a bit of a BB fanboy but they have a declining market share, they're making financial losses and BB10 is late. Everything is not fine with RIM. Of course they aren't going to say they are leaving the consumer market, that would be stupid, but if they're going to focus on the corporate area then necessarily something else will be less focused on.
The rise of BYOD currently does not play into their hands as people will expect more than just email, and current BBOS is not pulling in the devs.
 
And with the rise of Bring Your Own Device schemes/policies at companies the market they want to focus on is likely to be a shrinking one. RIM didn't seem to realise that a lot of people didn't really like using BBs and admins didn't really like BES, it's just that to support secure email they were pretty much the only choice.
Developers don't like the crufty OS, BB10 is coming out way too late and the Playbook was a flop.
Good luck to them though, it'd be nice to see them turn it around, I really thought if they could have gotten BB10 devices out last year they could have made something of it.

BYOD - it's what were doing ! Currently putting some documentation together for different devices. Blackberry need to be careful with this move.
 
Reality check for all the doom sayers;)

http://crackberry.com/reality-check-rim-not-giving-consumer-market

As i said RIM aka BB arent giving up on the consumer market, they would be absolutely nuts to do so as the corp market wont be enough to keep them afloat.



Also Jim Balsillie has completely resigned from the board at RIM....some high level senior management have been cut ie resigned/pushed.

Its not enough though is it?

Thats just a sound bite from an exec trying to keep the shares prices from nose diving.

RIM need to their costs to business if they intend to focus on that sector. As I said previously we as company are trialling WP handsets in the field, I know of 2 others that are doing something similar with iphones.

Our software supplier dumped BB's 2 months ago and the business next door to us did the same last November, every one of them quoted on-going running costs as the reason.

Surely even in my little bit of the world that speaks volumes.

Zero innovation, overpriced hardware mixed with awful support have led RIM to where they are now and they only have themselves to blame.
 
16 year old girls who can't afford a decent phone or contract with decent message allowance, so BBM is like the second coming of Jesus to them.

Just kidding! They're just not the forefront of anything and that's the problem, even BBM must not be as essential to people as it's closed to BlackBerry which consumers are clearly abandoning and there's more freedom of choice in cross platform apps like WhatsApp.

On one hand you have a plethora or Android OEMs releasing new hardware at the rate of knots, all cutting edge with news of Cortex A15 cores and then you have Apple; one manufacturer releasing every 12-18 months with just as good hardware and very loyal consumers.

RIM are like Apple in terms of release cycles but the hardware is rubbish (read specs of the Torch which was £450 at launch vs similar £450 Android handset and laugh) and consumers aren't loyal. Obviously hardware isn't front of mind for your average Joe but it unlocks powerful content in the form of games but that's another area RIM fail on, developer following and content.

LMAO at this: "16 year old girls who can't afford a decent phone or contract with decent message allowance, so BBM is like the second coming of Jesus to them."
 
Are there equivalents of BES for Android and Windows phones?
That's the biggest thing I like about them for corporate use.

Andrew
 
The main reason for people using BlackBerry is the security features.

For example: http://uk.blackberry.com/campaign/cesg/

For some authorities it is necessary to get this level of confidence / encryption, especially if you are gov't or local gov't etc like us, we don't want to be in the Daily Fail explaining why confidential documents were on a users personal phone device unencrypted. :)

ajf BES management of iOS and Android is coming: http://us.blackberry.com/business/software/mobilefusion/
 
Blackberry is old technology. Even the new OS is old and outdated, not forgetting it runs horribly and comes with numerous issues and prone to death. My 9700 Bold is just hitting a year old and the track pad 80% of the time decides it doesn't want to work and the white screen of death happens every day.

Unless they bring out something new which Apple/Android hasn't then it's bye bye Blackberry.
 
You can force encryption for Exchange users on iOS and Android.

Yup, as soon as I try to sign my phone up to our exchange server; I need to allow administration access to my phone and accept the policies in the certificate such as "device requires lock screen pin and will be wiped if that pin is not correctly entered x amount of times".
 
Back
Top Bottom