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I'm not convinced - £500+ for a 2gb model seems just too pricey. That's about £100 premium for very little tangible gain over the LAUNCH priced GTX 680.
As this is an OCUK Exclusive, I assume it is Gibbo in his drag costume.What's with the gay gangster **** on the front of the box?
I remember 7970's hitting this price soon after launch. It's not only NVidia who play at price hikes.Have to say it seems you pay for the name with Nvidia, like buying VW when a Seat or a Skoda have the same parts. If you have the cash and like to show it then these are the cards for you. Personally the head rules the heart 99% of the time!