Hollister what the..?

Soldato
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Another "I must be getting old" thread...

I took my niece shopping yesterday for a treat so she dragged me into a Hollister shop at Bluewater to get a few things she wanted. So now I'm wondering what all this is about:

- It's pitch black in there, apart from a few spotlights, which meant that I had to keep turning on my phone light so my niece could see what colour stuff outside the lit area was. :confused:

- They seem to have a "no uglies" recruitment policy (which wouldn't be so bad except the female employees are not wearing a lot and half the time my thoughts were alternating between horrid things and a spell in prison :o). How do they get away with that? The recruitment policy, I mean!

I always thought the idea of a shop was that it was well lit so that you could actually see what it is that you're buying. Am I missing something? :P
 
You can include me in the "baffled" group, don't get it at all. Seems to be the thing that makes it so attractive to the teen age group however, it's definitely a trendy thing at the moment. There's a similar one at some of the shops which is another american brand (forget the name), which again operates a queue system to get in and has folk standing about in swimwear out the front.
 
There's one around the corner from me at work - there are usually two chaps wearing nothing but flip-flops and Speedos standing outside. I was under the impression that it's a clothes shop so maybe the chaps in flip-flops are just local oddballs.
 
It's an affordable A&F to be fair (same group), and A&F are not much better. I have a few A&F polos, but more noteably they are reserved for chavs now. Hollister came to the UK to fill the surf aspect of A&Fs arm, but popularity amongst (at the time) students baulking at affordable yet fashionable clothing, meant that teens and more annoying pre-teens jumped on the bandwagon.
 
Another "I must be getting old" thread...

I took my niece shopping yesterday for a treat so she dragged me into a Hollister shop at Bluewater to get a few things she wanted. So now I'm wondering what all this is about:

- It's pitch black in there, apart from a few spotlights, which meant that I had to keep turning on my phone light so my niece could see what colour stuff outside the lit area was. :confused:

- They seem to have a "no uglies" recruitment policy (which wouldn't be so bad except the female employees are not wearing a lot and half the time my thoughts were alternating between horrid things and a spell in prison :o). How do they get away with that? The recruitment policy, I mean!

I always thought the idea of a shop was that it was well lit so that you could actually see what it is that you're buying. Am I missing something? :P

My little sis works for one of their affiliate stores Gilly Hicks, and I had a similar experience when visiting her workplace. I felt like I was in a nightclub rather than a clothes shop. There was even a typical male model type dude standing in nothing but swim shorts at the door.

Apparently when they hire, they hire "models" so that they can discriminate based on appearance. So technically my sister is a model, even though she really just merchandises the store and helps customers inbetween spouting their horrific greeting "welcome to gilly hicks, we've got the best bras and the cutest down-undies" (it's based on an aussie theme).

It's a clever business model though, and I was very impressed by their merchandising standards. The store was flawless.
 
I had to see what this is place is:

the coolest destination for genuine SoCal style clothes for guys and girls. Check out the hottest new looks to hit the pier,

I shouldn't have bothered. :p
 
I'm still a student, and even I don't get it. What gets me is the sheer amount of perfume they pump around the store, I ventured in once with the other half and had to exit stage left to find an inhaler.

Mind you , obviously works to keep nerds like me out!
 
It's a clever business model though, and I was very impressed by their merchandising standards. The store was flawless.

I must admit I quite liked some of their Polo shirts but I'd probably get odd looks wearing one seeing as I'm too far over 20 to get away with it now! +1 to the overpowering fragrances as well.. :D

I could be a model myself. For crash helmets, anyways. ;)

Oh well, the day wasn't a total loss, I managed to discourage her from buying trashy TOWIE merchandise :p
 
- They seem to have a "no uglies" recruitment policy (which wouldn't be so bad except the female employees are not wearing a lot and half the time my thoughts were alternating between horrid things and a spell in prison :o). How do they get away with that?
I didn't know about that, I might have to pop in after all :D
 
I'v got a couple of t-shirts from there (mainly for holidays). The clothes are alright, but the shops are horrendous for actual shopping.
 
I was in A&F in London a couple of months ago and I made the mistake of asking for help with something and the 'model'/shop assistant was absolutely useless. I would have been better off asking a manikin.
 
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