Spec me a SEO consultant

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26 Nov 2006
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does anyone use a reliable SEO company for their site? I've been approached by one that wanted £800 a year for SEO, I've looked into this before and I'm self taught to an extent but I don't have much free time to work on it. I don't want this thread to go down the path of "oh give me £30 and I'll make you number one on google by searching for a long keyword. I'm looking for a realistic answer, I have clients who I do I.T. work and they are after a similar thing but I won't but them in touch with anyone until its been proven on my site.
 
Google SEO consultant and pick the top one, they obviously know what they're doing :p

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It comes under the argument about whether advertisement is worth it. Tbh from my experience with small companies (my dads specialist book company) advertisement has been a waste of dollars.
 
a good domain name and sensible site structure will do more then anybody else can do.

SEO Experts are imo a little bit dodgy, though maybe would be worth it for the backlinks if this is not going to be easy to achieve (depends on what you do).

Personally it depends on what terms you need to do well for as to if its worth paying somebody.

Money doesnt guarantee results, but content, backlinks and many other things. I doubt anybody at £800 per year is going to provide the level of service to get you to the top for a lot of terms.

I do very well in my rankings which i have done myself, but work in a very niche market, but doubt i could crack it for say web hosting / SEO or other competitive terms.

but would also doubt many other companies could do it either without a dump load of content / blog posts and a huge chunk of time which costs more then 800 per year.

sadly piece of string answer without knowing what your site does and what you want to rank for. I would get some more specific advice before paying out any cash even if it is from here :)
 
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It comes under the argument about whether advertisement is worth it. Tbh from my experience with small companies (my dads specialist book company) advertisement has been a waste of dollars.

That's a very generalised statement. Advertising takes a large number of different forms and you can't just outright say it's ineffective. It depends on too many things.
 
Don't spend all your money on consultants, just do it yourself, It's quicker and easier than you think.
Hell, I run a WordPress Blog and the SEO that I've managed to do tops some websites I've seen.

What kind of platform are you running by the way?
 
well structured website, frequently updated unique content and purchase several PR4+ backlinks from link directories a month. email and offer to pay a reasonable sum to other high pr sites of your subject, but some will offer to do it for free. Post on blogs discussing your sites content, dispite them being rel="nofollow" links search engines do credit them to some extent.

Using the above methods i've got a new site from page 5 in google, to a pagerank 4 on p1n6 in 8 months for a highly competative term.
 
its difficult to decide how much its worth, if I could make £800 more business in a year (which shouldn't be an issue to most businesses) then its paid for itself and it will continue to grow. I think we just need a pro to look at it, provide us with help, tips, advice and then we continue it. We have Facebook and twitter with the same username which feeds into the site. However I got a temp website up and running with dreamweaver for a small biz for £50 , they were quoted £500 by another, the approach might be different but the result was the same,
 
You can make the same business without spending the £800. You will need to spend a bit of time reading on a few "tricks of the trade" - of which there are very few - but really, it's just about making your site accessible (i.e. internal and external links are descriptive and relevant to what they are linking) and content rich with searchable information. No dead-end links, only use header tags for headers, etc.

If anyone offers you back links for money stay well clear. That is black hat SEO stuff which will, eventually, get you blacklisted and zero-indexed by Google. Do not think it doesn't happen. BMW had their site zero-indexed because they used some dodgy tricks.

Also make sure you produce the same content for search engines and for click-throughs. Some SEO consultants will suggest stuff like hiding search terms/phrases behind images, or simply provide different content to search bots than what users would get. This is a massive no-no.
 
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You might want to make sure you know the basics of Google Analytics as well. Plenty of articles online about maximising SEO with Analytics.
 
Here you go - http://www.bronco.co.uk/

SEO really isn't about paying for bad links from Indian link farm companies. You need to make sure your own site is well optimized, has good quality content, and then you need some good links across the internet from trustworthy sites.

It will be pretty expensive and probably a slow burn. I'd recommend you read up on the basics from someone who knows all about it - try SEOMoz as a good starting point - http://www.seomoz.org/beginners-guide-to-seo

No one can promise you number 1 spots, if anyone does, they're lying. Quality SEO help will be expensive so I'd learn how to do it yourself if you don't have any money to outlay.

As a simple analysis you should work out the level of traffic you will get for a number 1 position on your key search terms and how much value you ascribe to each visitor. If for example rising from 56 to 4 in the Google SERPs will get you an extra 1,000 visitors a month on a specific term, and each of those visitors averages out to a £1 profit, you know you can afford £12,000 per year for SEO.

Here's Google Keyword Tool to help you get started.
 
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Say we both sell shoes and we both approach the same SEO company.

They tell me that for a fee they can get my business to the top of a search, they tell you the same thing.

Can we both be top?

Can Simon Cowell tell more than one pop wannabe that they will be number 1? And deliver...

Yup - they don't have to stay at the top forever....

then again.. how many will realistically promise you to be the top rather than say top ten
 
Thanks sammo62 i'll look at those links. The main issue i have is time.
Bmw if i remember were done because they used bk text on bk bg with hundreds of keywords and they had links in text that actually had nothing to do with the article so was misleading.
 
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