ARM Mali GPUs at the AMD Fusion Developer Summit

[Final8y]

I am excited to be speaking at the AMD Fusion Developer Summit. I shall be speaking, but in a talk that is not listed as part of the agenda, but as part of one of the keynote talks. As many of you may know, my appearance last year generated a lot of speculation about the nature of the relationship between ARM and AMD. I gave a talk about the things that the two companies agreed on rather than what we disagreed on. Mostly I talked about OpenCL and the importance of open standards going forward, and how that related to heterogeneous compute systems.

This year, we have a great deal to discuss. ARM is all about low power and many people in the industry now realize that GPUs have a central role to play in providing highly energy-efficient computing. It’s an exciting future that can grow the ecosystem that surrounds computing. ARM’s unique portfolio of CPU, GPU, interconnect and physical IP puts us at the forefront of one of the most important technological changes in a long time. Reflecting on that and some of those changes, I will be making an announcement at the show.

I wonder what we will do together as a result of these momentous changes in the industry? It promises to be an exciting year ahead as the ecosystem will be strengthened even further.

Leave a comment on this blog. Tweet me @ARMMultimedia. Leave a note on the ARM Facebook page with your questions for me?

Jem is an ARM Fellow and likes to think of himself as "The Godfather" to technical talent in ARM. After spending some time in his youth writing software for satellites and traffic-lights among other fascinating things, Jem spotted the technical inflection point of the mobile industry: graphics, video and other visual computing. As VP of technology in the Media Processing Division of ARM, Jem is busy with a lot of projects involving the future of cool ARM technology, which will revolutionise how people experience and interact with digital devices.

http://blogs.arm.com/multimedia/735-arm-mali-gpus-at-the-amd-fusion-developer-summit/

 

[tommybhoy]

Nvidia take note:

'the importance of open standards going forward'

PhysX is a wonderful piece of eye candy when done right i.e Unreal 4 engine.

If your customers choose to use your gpu's to render physX, stop blocking it when an Amd gpu is present please!

 

[Syphadeus]

Nvidia take note:

'the importance of open standards going forward'

PhysX is a wonderful piece of eye candy when done right i.e Unreal 4 engine.

If your customers choose to use your gpu's to render physX, stop blocking it when an Amd gpu is present please!

Thing is, didn't Nvidia buy PhysX from Aeiga or whatever that company was called - the company designed and sold dedicated PhysX cards.

So with this in mind, it would seem that Nvidia positions PhysX as a USP to help push sales of their GPUs. What would be the financial incentive to allow it to run on competitor's hardware? It is, as you say, eye candy. It's never really been used in any game where its presence fundamentally alters or defines any gameplay.

It's okay for you to say it should be an open standard but then you didn't spend tens of millions of dollars on acquiring the rights to the technology or marketing it did you? If you really are an advocate of open standards then why are you championing Unreal engines? Epic don't let developers and publishers use that for free - you know that right?

 

[Azuse05]

One thing at a time tbh. If nvidia thinks it's made more selling gpu with the physX label than it cost to buy the label it'll be happy. They knew this was coming so for them it was just about the money, in the same way CUDA was.

Amd has been funding quite a few interesting projects based around their apus recently. We should start to see the fruits within the next month, in the open source software at least, the paid stuff has been trickling out for a few months, but not really worth noting outside of video editing.

 

[Final8y]

Thing is, didn't Nvidia buy PhysX from Aeiga or whatever that company was called - the company designed and sold dedicated PhysX cards.

So with this in mind, it would seem that Nvidia positions PhysX as a USP to help push sales of their GPUs. What would be the financial incentive to allow it to run on competitor's hardware? It is, as you say, eye candy. It's never really been used in any game where its presence fundamentally alters or defines any gameplay.

It's okay for you to say it should be an open standard but then you didn't spend tens of millions of dollars on acquiring the rights to the technology or marketing it did you? If you really are an advocate of open standards then why are you championing Unreal engines? Epic don't let developers and publishers use that for free - you know that right?

It does not run on competitor's hardware and neither was tommybhoy asking it to.

He said don't block PhysX when a AMD GPU is being run on the system, PhysX still should run on the NV card that is also in the system so NV cards still need to be bought to run PhysX.

 

[tommybhoy]

^
Exactly this.

They are cutting their nose off to spite their face!

Nvidia actively go out there way to stop hacks working instead of leaving the door open which would increase sales of lower end gpu's, they don't need to support it any shape or form, just don't block it!