One of the most complained about adverts made? Really? Or just loudly complained about by a small minority?
Are you a feminist?
- Thread starter Six7th
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One of the most complained about adverts made? Really? Or just loudly complained about by a small minority?
![[TW]Fox](/data/man-of-honor/2009.png){kind=avatar}
Strikes me that this is the issue too.
I'm not a Mum (Obivously) and neither am I a parent. I don't feel like I'm excluded from Iceland (OMG they only want Mums there!) or cannot purchase Proctor and Gamble products as a result. Not really sure why they feel differently. Who cares? It's advertising. There is no physical ban on us buying products not marketed at us!
Soldato
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[TW]Fox;22153248 said:
no, maybe the adverts do not give the impression they are excluding you from buying their products etc. but it does unfortunately give the impression that socially mums are considered to be the best parent for these tasks. I suppose the adverts don't really bother me, its more the fact that the assumption is that mums should be the parent and not the dads, making it nearly impossibly for the dad to get custody, even if they are the one best suited for the job.
it strikes me more like women want to be treated equally on things that men have the advantage at, but don't want to give any of power up on the stuff they have the upper hand on.
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I honestly don't think it's down to Iceland's choice of advertising slogan that there is a deep rooted prejudice amongst society that sees women more often gaining custody of their children.
Soldato
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but it cant help all the adverts aimed at stuff for children being mainly targeted towards the mums.
Thats because socially, Mums *are* considered to be the best parent for these tasks. I'm not saying I agree thats the case in reality - but the social convention is very much that thats a Mum's job and it is perception not reality that shapes social conventions. This isn't P&G and Iceland thats done this. This is hundreds of years of social norms and social conventions. Banning advertising will make zero difference to what is a very different issue.
Again - the cause of this is emphatically not Iceland.
I really truly do not think it makes anywhere near the difference you think it does to custody cases.
Things like that are aimed at mums because in the vast majority of cases where you have families with a full time working parent and a stay at home parent, the mum is the one who stays at home and is exposed to the advertising. Doing the shopping usually IS mum's job and so you'd be a rubbish advertiser if you weren't trying to appeal to the majority of your potential customer base.
People do not think mums make better parents because Iceland choose to aim their adverts at them.
Things like that are aimed at mums because in the vast majority of cases where you have families with a full time working parent and a stay at home parent, the mum is the one who stays at home and is exposed to the advertising. Doing the shopping usually IS mum's job and so you'd be a rubbish advertiser if you weren't trying to appeal to the majority of your potential customer base.
People do not think mums make better parents because Iceland choose to aim their adverts at them.
Congratulations on your ability to read.
[TW]Fox;22153248 said:
Of course it doesn't fox as only the opinion you have counts doesn't it
Congratulations on your ability to read.
Of course it doesn't fox as only the opinion you have counts doesn't it
Well countered on both points, I am impressed.
If you were struggling to figure it out, I was hinting towards you providing some sort of source for it being one of the most complained about adverts.
Also congratulations on being influenced by advertisements, which is exactly what I described in one of my first posts. You believe women should do the shopping because the adverts are aimed at them. A lovely misguided opinion at play!
Well Fox is just being obtuse and you are asking for clarification on what I wrote which simply requires reading it again.
Where has he said that? He hasn't said it all! No wonder you don't get the point we are making if you are reading something completely different.
The irony is overwhelming.
No I don't, I said it's usually the mum's job because it is usually the mums job. The advertising reflects this, it doesn't drive it.
Are you telling me that in reality it is more often the dad's that do the shopping?
No I am not asking for clarification, I understand perfectly what you said, I want you to back it up with something rather than just claim a fact and assume that I should just believe it to be true.
I wish I could also congratulate you on your ability to read but it seems to be something that you're struggling with at the moment. I'll give you an A for effort though.
Man of Honour
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+1
Sorry where does it say that its the mothers job to do the shopping? Its this type of rubbish which keeps the cleft in equality there in the first place. Would you fully expect the woman who gives birth to your kids to go and do the shopping based on some weird belief that its her job to? None of the males in my family in the last 50 years have been that chauvinistic and deluded...
I don't think you'll ever be able to find accurate figures on that to be honest so theres no point really trying to argue against it, yet men do go shopping with women and do even fend for themselves, amazingly.
What is this belief rubbish you keep waffling on about? I am talking about the reality of who does what in society today.
Unless you're going to show me otherwise, I think most people would happily accept that mums do the shopping more than dads do. Do you disagree? Do you think more dads tend to do the weekly shop than mums?
That is why Iceland target their advertising at them - because that will see the best return on their investment.
Women aren't being kept in some repressed shopping slavery because Iceland refuse to advertise to dads, nor at any point have I stated that I believe it to be a womans duty in life to do the shopping - quite which orifice you've pulled that ridiculous straw man from I have no idea.
Like Fox said, no wonder you're finding this difficult to understand, you're apparently reading things that other people just aren't saying.
Wow, seriously? How can you miss his point that much? He isn't saying its her job to do the shopping.
He's saying that, for example, if you surveyed every household in the country and asked whether the male or female did the supermarket run, more than 50% of the answers would say 'female'.
Thats all. He's made NO personal judgement on who he feels should do the shopping. He's just saying its more often the female, therefore thats who the supermarket has chosen to target its advertising at!