Are you a feminist?

James J said:
Also congratulations on being influenced by advertisements, which is exactly what I described in one of my first posts. You believe women should do the shopping because the adverts are aimed at them. A lovely misguided opinion at play!
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You do realise that despite the postmodern family paradigm, traditional practices still in widespread use mean that there are a large demographic of women who are the primary caregiver in the home, it is still the Mother who is most likely to take care of the Children and who are targeted by the advertisers and media providers during the daytime and early evening when they are likely to be watching........

No one defines their roles by the TV advertisements they watch on the TV, the advertisements are defined by the demographics they are aimed at.

Whether the media representation of 'ideal' influences individuals is arguable, but you will find that family paradigms are generally defined by their individual circumstances not by the media representation of them.
 
Kenai said:
What is this belief rubbish you keep waffling on about? I am talking about the reality of who does what in society today.

Unless you're going to show me otherwise, I think most people would happily accept that mums do the shopping more than dads do. Do you disagree? Do you think more dads tend to do the weekly shop than mums?

That is why Iceland target their advertising at them - because that will see the best return on their investment.

Women aren't being kept in some repressed shopping slavery because Iceland refuse to advertise to dads, nor at any point have I stated that I believe it to be a womans duty in life to do the shopping - quite which orifice you've pulled that ridiculous straw man from I have no idea.

Like Fox said, no wonder you're finding this difficult to understand, you're apparently reading things that other people just aren't saying.
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Originally Posted by Kenai
I really truly do not think it makes anywhere near the difference you think it does to custody cases.

Things like that are aimed at mums because in the vast majority of cases where you have families with a full time working parent and a stay at home parent, the mum is the one who stays at home and is exposed to the advertising. Doing the shopping usually IS mum's job and so you'd be a rubbish advertiser if you weren't trying to appeal to the majority of your potential customer base.
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Try again.

[TW]Fox;22153523 said:
Wow, seriously? How can you miss his point that much? He isn't saying its her job to do the shopping.

He's saying that, for example, if you surveyed every household in the country and asked whether the male or female did the supermarket run, more than 50% of the answers would say 'female'.

Thats all. He's made NO personal judgement on who he feels should do the shopping. He's just saying its more often the female, therefore thats who the supermarket has chosen to target its advertising at!
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Lol brilliant. More than 50%? Pulled any more figures out of your backside lately?
 
James J said:
Try again
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Try what again?

Making a mockery of your arguments against me? I can keep that up all night (but likely won't as I have more interesting things to do).

Are you going to address any of the points i've actually made or just keep making up ridiculous straw men and then making stupid comments when you get shown up?
 
[TW]Fox;22153565 said:
So in what percentage of households in the UK do you think it is a male and not the female which does the family shop?
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I can't answer as I don't know. Difference between me and you is I don't try and just make it up as I go along lol.

Kenai said:
Try what again?

Making a mockery of your arguments against me? I can keep that up all night.

Are you going to address any of the points i've actually made or just keep making up ridiculous straw men and then making stupid comments when you get shown up?
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The fact you said it IS a mothers job to do the shopping perhaps... B for effort this time.
 
James J said:
The fact you said it IS a mothers job to do the shopping perhaps... B for effort this time.
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Do you dispute that it usually is the mums job in the family to do the shopping then?

I don't think you'll find many people that think dads do the weekly shopping more often than mums.

NOTE: Because I have stated that it is usually the mum who does the shopping this does not mean that I believe it to be a woman's god given duty as you have tried to argue against.
 
My wife and I do the family shop together, but it is my wife who generally makes the bulk of the decisions on what we buy.......I can't be bothered with the detail and if I did we would end up with cupboards full of junk food personally selected by my 13 year old Son and myself.......my wife is eminently more responsible and thus more qualified to take leadership in this particular aspect of our particular family paradigm.
 
Castiel said:
my wife is eminently more responsible and thus more qualified to take leadership in this particular aspect of our particular family paradigm.
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You chauvinistic pig, look what Iceland and their irresponsible advertising practices have done to you :(
 
Kenai said:
You chauvinistic pig, look what Iceland and their irresponsible advertising practices have done to you :(
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Cool, my wife says I can be as chauvinistic as I like, as long as I ask first!

....but in regard to Iceland... while I have visited Reykjavik, I have never stepped foot into an Iceland Store.....neither has my wife. Not sure what I would do with a bit of Iceland anyway.

So much for irresponsible advertising practices....:p
 
So, with women accounting for two thirds of all supermarket shoppers you'd have to be a pretty rubbish marketing agency to not target them when pitching products.

They exist to sell products. They'll sell more <PRODUCTS> if they reach women than they will if they reach men.

Edit: I couldnt think of a product that wouldnt send him into a rage about stereotypes so I've stuck with a generic word.
 
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paradisiac said:
http://www.thebreakoutroom.co.uk/?p=260

im not saying this is a conclusive statistic, but 40% of men do shopping on their own, 66% do it with their partner, so surely deserve more acknowledgment?
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Do they do it with their partner as I do, but pay little attention to the decision making on everyday product choice? I am not much more than the donkey who inflates the shopping bill with blurays, games and stuff we don't need.....:)

To be fair, I don't really understand all this 'aimed at women is sexist' argument anyway as I am more likely to watch an advert with a pretty girl in it than one with a fella......does it make me buy more bodyform products?....not really!
 
Castiel said:
To be fair, I don't really understand all this 'aimed at women is sexist' argument anyway as I am more likely to watch an advert with a pretty girl in it than one with a fella......does it make me buy more bodyform products?....not really!
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but bodyform products are solely made for women, so it would be crazy to advertise them any different, but men and women eat. I don't think its sexist as such, I just cant see how women can demand to be treated equally, without people also changing their views on men too. my parents have always done the shopping together, as have my grandparents. when I was with my wife it was normally a joint thing also, although if it was a single person, it was normally me.
and if im honest, I would say walking around our local Tesco, there is probably a 50/50 split on men and women also walking around.
 
paradisiac said:
and if im honest, I would say walking around our local Tesco, there is probably a 50/50 split on men and women also walking around.
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I would say that I find there to be distinctly more women than men in the supermarket whenever I go and if accompanied by kids it's almost always a woman, nearly without exception.
 
paradisiac said:
but bodyform products are solely made for women, so it would be crazy to advertise them any different, but men and women eat. I don't think its sexist as such, I just cant see how women can demand to be treated equally, without people also changing their views on men too. my parents have always done the shopping together, as have my grandparents. when I was with my wife it was normally a joint thing also, although if it was a single person, it was normally me.
and if im honest, I would say walking around our local Tesco, there is probably a 50/50 split on men and women also walking around.
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You missed my point....it isn't about the product but about the general decision making process.....like I said I go grocery shopping with my wife, yet she generally make the bulk of the decisions with what brand, product and so on and how many blokes are bowling around Tesco getting Milk, Bread or whatever at the behest of their wives and girlfriends or even their mothers?.....

also in reference to advertisements, even if the product is not gender specific or even if it is aimed at men, I would rather look at girls than blokes so long may advertiser target women in the way that they do...Asda bum smacking simply wouldn't be the same if it were blokes bums in those tight jeans.....
 
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