You know they get their viewing figures from people in survays etc right?
they don;t actually know what you're watching so it makes no difference unless the people downloading it are also doing Nealson ratings diaries etc which is probably unlikely.
Yes, a friend of mine works for BARB.
Viewing figures are still the gauge by which success and advertising slots are sold and as I said, the majority of people still sit and watch the television, so its a good estimate.