So adverts can lie now?

rubberduck · 6 Sep 2012 at 09:52

Nitefly said:
A good example of a mere puff is 'Daz makes whites whiter than white!!!' - it's just marketing nonsense with no legal implications.

Actually this is a true claim, at least to an extent. Historically the Daz brand has contained a lot of optical brightners which absorb light in the UV region of the spectrum and re-emit it in the blue part. This extra blue light gives fabrics the perception of being whiter than equivalent fabrics without the brightners.

Theophany · 6 Sep 2012 at 09:53

pre1twa said:
Actually this is a true claim, at least to an extent. Historically the Daz brand has contained a lot of optical brightners which absorb light in the UV region of the spectrum and re-emit it in the blue part. This extra blue light gives fabrics the perception of being whiter than equivalent fabrics without the brightners.

Then why not just say that on the advert?

rubberduck · 6 Sep 2012 at 10:03

Theophany said:
Then why not just say that on the advert?

Because the Daz brand is primarily aimed at working class housewives who would switch off if a semi-scientific explanation was offered.

Theophany · 6 Sep 2012 at 10:08

pre1twa said:
Because the Daz brand is primarily aimed at working class housewives who would switch off if a semi-scientific explanation was offered.

I was joking

pitchfork · 6 Sep 2012 at 10:20

It's all about product positioning.
And using small print to cover for liability.

"Want to know if you'll pass an exam?"
Aimed toward morons, I wouldn't feel bad, why shouldn't we take their money, how else are they going to learn not to be so naive?

Theophany · 6 Sep 2012 at 10:23

pitchfork said:
why shouldn't we take their money, how else are they going to learn not to be so naive?

I hope you've never complained about investment banks over the last couple of years then...

Pug · 6 Sep 2012 at 10:30

Nitefly said:
A good example of a mere puff is 'Daz makes whites whiter than white!!!' - it's just marketing nonsense with no legal implications.

Woden said:
Whiter than white" Just doesn't make any sense.

Both incorrect! They put UV absorbing agents in the powder which emit the UV light in the blue region of the spectrum and creates a "glow" effect making things appear "whiter than white".

http://en.wikipedia.org/wiki/Optical_brightener

Edit: ginger step-child...

rubberduck · 6 Sep 2012 at 11:24

Theophany said:
I was joking

I always wonder if people just reply with 'I was joking' when they have something obvious pointed out to them?

ThomasTheTankEngine · 6 Sep 2012 at 11:33

I like the made-up words used in makeup and anti-aging cream adverts.

Dugganator · 6 Sep 2012 at 11:36

Magnum Infinity .....GRRRRRR

The advert shows the women eating the ice cream and somehow it magically rebuilds itself..... Those lying gits mine just melted and fell to bits

pitchfork · 6 Sep 2012 at 11:39

Theophany said:
I hope you've never complained about investment banks over the last couple of years then...

Nope.

JoeF1 · 6 Sep 2012 at 11:50

jimbob27 said:
I like the made-up words used in makeup and anti-aging cream adverts.

Firestar_3x · 6 Sep 2012 at 11:54

Monserrat said:
The one I hate is the "5-door" car. Nope, it's just 4 doors.

Unless you want to count the bonnet as well as the boot, then I guess you could advertise it as 6-door

What's even more comical is somone moaning about something they don't understand.

aardvark · 6 Sep 2012 at 11:58

cosmetics adverts are good example of blatant lying.

pitchfork · 6 Sep 2012 at 12:08

What they say - "Wrinkle reducing cream"
What they mean - "Poly filla"

What they say - "Gives a radiant glow"
What they mean - "Turns you orange"

I could go on.

fez · 6 Sep 2012 at 12:33

These sort of adverts don't really bother me. They are so stupid that you hope no one believes them. The one at the moment that really grinds my gears to the point of being unable to watch it is the "keyless ignition and entry to your car".

Keys disappear at will. (shows people in various completely unrelated situations looking for keys)
- no they don't, they are exactly where you put them.

Never worry about losing your car key again because you just need to know it's in your bag.
- well thats marvellous. So the one place that I can search in 5 seconds is the only place that I can have "lost" my keys and still be able to use my car. Genius, it only works when you haven't lost your keys at all. If you had, they would be somewhere nowhere near your bag or coat and completely useless.

Yaayuh! · 6 Sep 2012 at 12:39

I mute the TV when adverts come on. Started doing this a few years ago as it started really grind my gears.

doodah · 6 Sep 2012 at 12:42

Nokia didn't take long with the Lumia 920.

markweatherill · 6 Sep 2012 at 12:50

pre1twa said:
Actually this is a true claim, at least to an extent. Historically the Daz brand has contained a lot of optical brightners which absorb light in the UV region of the spectrum and re-emit it in the blue part. This extra blue light gives fabrics the perception of being whiter than equivalent fabrics without the brightners.

I imagined that being read in Danny Baker's voice.

Yaayuh! · 6 Sep 2012 at 12:55

xibinim said:
Nokia didn't take long with the Lumia 920.

Ahahahahahahaaa BUSTED!