20% increase on supplements from Oct 1st

I'm inclined to say these sort of supplements do fall at the "luxury" end of things, so should be VATable...

how is protein powder a luxury item? each shake costs pennies.
Surely having a decent steak meal is more of a luxury to get the same sort of benefit from meat?
 
creatine isn't on the list to be vat added is it?

If it's in a Sports Nutrition Drink, or can be made into one, then yes, it will be.

If it is sold, however, as a supplement that may reduce muscle damage and atrophy during trauma, or to improve carbohydrate absorption during weightloss, then it will not.
 
how is protein powder a luxury item? each shake costs pennies.
Surely having a decent steak meal is more of a luxury to get the same sort of benefit from meat?

It's not food in the traditional sense, when marketed as stuff to help people gain mass (or 'bulk' as the consultation paper says), ergo not a necessity (which is why SlimFast and utrition for 'ibvalids' is still zero-rated), and therefore VATable.

It's not complicated at all. But that does not imply fair, sensible, logical or balanced.
 
That's what annoys me. As someone who's not too bothered about supps, I would still sign a petition as it's appalling. If they targeted junk food and refined/processed carbs as well at least it could be justified, this is just plain ridiculous.

Issue then is you'ed have all the fatties and idiots who eat that junk day in, day out up in arms! would only take Labor to say "we'll get rid of the fat tax" and they would win with a landslide!
 
I don't see how that is a reply to me. Protein powder is not a luxury.

I'm not disagreeing with you on any count, too. All I'm saying is that - as somebody who has had to deal with the various mechanisms behind our loony taxation system from an accounting perspective - there are grounds for its classification as such when marketed as a sports nutrition drink, I.e. Maximuscle Cyclone or whatever.

Pimped as a calorie-controlling weight loss aid, however, it may well be VAT free. I'm not saying this to be difficult, either... It is just how the Treasury works.
 
While I obviously completely disagree with the tax hike especially considering they dropped the plan of taxing takeaway junk food, it is a luxury item you don't need it to get by we use it because it's a cheap easy way to increase our intake.
Then by this thinking fast food should also be VAT'ed by as well all know governments are completely backwards in almost all their thinking.
 
its nothing to do with being a luxury item, hmrc will have looked at how much money goes through the health industry on sup's and will be expecting a quick half a bill in tax. they dernt hit pastys again as the sun and other bastions of crappy living will be up in arms.
 
While I obviously completely disagree with the tax hike especially considering they dropped the plan of taxing takeaway junk food, it is a luxury item you don't need it to get by we use it because it's a cheap easy way to increase our intake.
Then by this thinking fast food should also be VAT'ed by as well all know governments are completely backwards in almost all their thinking.

How can something that is cheaper than a normal equivalent be classed as a luxury?

lux·u·ry   [luhk-shuh-ree, luhg-zhuh-] Show IPA noun, plural lux·u·ries, adjective
noun
1.
a material object, service, etc., conducive to sumptuous living, usually a delicacy, elegance, or refinement of living rather than a necessity: Gold cufflinks were a luxury not allowed for in his budget.
2.
free or habitual indulgence in or enjoyment of comforts and pleasures in addition to those necessary for a reasonable standard of well-being: a life of luxury on the French Riviera.
3.
a means of ministering to such indulgence or enjoyment: This travel plan gives you the luxury of choosing which countries you can visit.
4.
a pleasure out of the ordinary allowed to oneself: the luxury of an extra piece of the cake.
5.
a foolish or worthless form of self-indulgence: the luxury of self-pity.

Nope, protein powder does not fall into any of those definitions imo!
 
mentioned this at the gym this morning and the guys there hadn't been told by there supplier about the prices going up, guess there could be a few shocks come the 1st.
 
Protein powder is a luxury item because it is not a substitute for normal protein intake as you are claiming. If you can find me a significant number of people - and I'll accept even one - who are drinking dozens of protein shakes instead of, I don't know, eating sausages, then I'll rethink my stance, but until then it is a luxury enjoyed by people who are using it for bulking up as part of their exercise regime which is a fairly niche activity in the grand scheme of things.
 
Looks like ill need to be stocking up. Maybe since there's a VAT rise company's will be more inclined to do deals more often.
 
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