Cool white leds are hideous for domestic lighting use. I would go with warm white, or halogens.
Do not get cool white. My girlfriends Dad has just bought a house and they are in the process of doing lots of work to it. They've had lots of downlights put in and I don't think they even bothered to do any research. As a result they have cool white lighting in their kitchen and bathrooms and it's hideous!
I bought bulbs from SimplyLED (quite a few) so got them for £7-8 each. a 50/50 SMD will give a 120 degree beam angle and a very good spread of light, literally comes out sideways right from the fitting. However a more traditional style bulb will give the traditional halogen look with a pool of light in the middle which is a 30/40 degree beam angle.
You'd need less 120 degree angle bulbs than traditional.
So snaps from quite a while back (all warm white), excuse any mess/clutter/unfinished DIY I had just moved in:
120 degree 50/50SMD
http://skitch.com/bennyc/8txjp/iphoto
http://skitch.com/bennyc/gjr5s/iphoto
50/50 SMD adhesive strip lighting is the worktop lighting, brilliant stuff.
I changed them in my lounge and bedroom to a 3 x 1 watt LED style to give a more traditional halogen style light, as I found the 120 degree angle a bit too bright. My lounge is around 19ft x 12ft and I have 8 downlights which is plenty.
They're on a dimmer here turned down low. You'll need a trailing edge dimmer to work with LED's as they have such a low draw, they strobed on a regular dimmer. I have a couple spare actually.
http://skitch.com/bennyc/88sha/iphoto
Can take some more snaps if you would prefer.
If it were me I would wire up the downlight fitings to some 3 core with a plug and get some helpers to hold them up or fix them to your ceiling temporarily to see how many you will need and where you would like them.
Hope this helps.