Your statement that the company is making a profit seems to be based on nothing more than your own opinion. They aren't fiddled figures, the accounts have been prepared in accordance with ifrs and are also audited, they made a legitimate loss end of discussion.
Yes it is my opinion, and no I don't have any facts to back it up with. However I very much doubt that Starbucks are in the coffee business just to keep the coffee drinking population happy.