As a bit of background I work in Transfer Pricing. It's my job to help companies
comply with the tax legislation for related party transactions. This is largely the transactions that affect the amount of tax a multinational pays in each jurisdiction. Most of the world follows the OECD Guidelines so we all play, largely, by the same ball. Some stricter than others on documentation but the principles remain the same.
The findings from the Publics Accounts Committee were as follows:
Starbucks told us that it has made a loss for 14 of the 15 years it has been operating in the UK, but in 2006 it made a small profit.[19] We found it difficult to believe that a commercial company with a 31% market share by turnover, with a responsibility to its shareholders and investors to make a decent return, was trading with apparent losses for nearly every year of its operation in the UK.[20] This was inconsistent with claims the company was making in briefings to its shareholders that the UK business was successful and it was making 15% profits in the UK.[21] Starbucks was not prepared to breakdown the 4.7% payment for intellectual property (which was 6% until recently) that the UK company pays to the Netherlands based company.[22] The Committee was sceptical that the 20% mark-up that the Netherlands based company pays to the Swiss based company on its coffee buying operations, with a further mark up before it sells to the UK, is reasonable.
It's true, something is clearly wrong if they make consistent losses of that scale. The level of profitability in the country is driven by the functions performed by that country. Distribution attracts a return on sales which basic services like purchasing coffee will be a cost plus. 20% for such arrangements could be deemed to be high. The royalty for the IP however really isn't when compared to some of the ridiculous royalties other large US firms pay. This is pretty much where my agreement with the committee stops.
On Amazon and Google they bang on about where revenues are located. I don't care where revenues are located and revenues don't equal tax. Tax is based on profits. Profits are based on functions performed (the more risk, the more return).
Take Amazon. The UK staff broadly pack something in a box. The US parent will organise the website hosting, decide on strategy, manage which products and categories end up on the site. Let's say Amazon make an 8% net profit overall per product. Why should the UK get that whole 8%? They should really get closer to a 2% operating margin for being a limited risk distributor. Hell, they might even be classified as a service provider of packaging which is cost plus.
Google is even less driven by the UK. They have a few R&D staff and that's about it. The search engine (their key piece of software) is all US.
HMRC are seen as one of the most objective authorities in Europe and companies are glad for it. Enquiries usually lead to a settlement based on core principles with evidence. The year long enquiries by the Italians and outlandish claims made only lead to companies not wanting to do business there and that will take away a lot of tax.
Only idiots are disputing that. What the "real" argument is about is the lengths some companies are going to, and how much bend they are putting on the rules to avoid paying it. Company A "lending" Company B (whilst both are wholly owned by the same entity) all of their profit so they don't have to pay tax on any of it, and doing so across borders and at appropriate times of the year so neither company ever pays tax on profit. Holding Companies "selling" subsidiaries to sister companies for £1, just to keep profits of the holding company below tax thresholds, and again selling them back again to avoid the sibling company tax etc.
I'd like to point out that this isn't the case. It's media rubbish. If a company lends money to it's related party then it needs to be able to support the arm's length nature of the interest and whether the borrower would even be lent that amount.
Starbucks setup for purchasing coffee isn't complex. The mark-up is high and should have been queried by HMRC no doubt, but having a central purchasing team is efficient. The IP licensing is done by most companies to receive a return on marketing but yes, it is funnelled in a way that benefits them by reducing tax. Funnily enough, the UK are trailing an item called Patent Box that taxes profits from products with an exclusive patent in at 5% to attract tax back from these areas.
On a side note, in case anyone knows my employer, the views are that of my own, not my employer.