We're expecting more in the line of efficiency and die size saving than massive increase in size and power under the same process. Ultimately we're getting caught up in 20nm release dates being unclear and quantities available being unclear. More work will go into the next gpu on 20nm than a rehash at 28nm, if they can get capacity on 20nm early(sounds like Apple is going all out to nab it ALL and according to most of the world Apple's dollars are worth more than everyone elses

) then maybe that will be under a year and wasting vast money redoing 28nm parts is just a waste.
Ultimately there were hints this would be GCN 2.0, but then again I would think their teams have been heavily invested in console projects in the past 2 years meaning quite probably less time and money to devote to a 28nm rehash.
I think they could likely find a sweet spot in making a 7870 with higher memory bus, clocked to within an inch of its life and whacking loads more rops/shaders on it. The power and die space for the 384bit bus hurts the card in comparison to the 680gtx, though clearly makes it WAY faster at higher resolutions. Theres also a chance they could take out some redundancy for the process as its more mature and fit in a few more shaders and increase the die size slightly.... again if they have time to do that, who knows.
It wouldn't surprise me at all if its too early for a proper GCN 2.0, think Bulldozer>Piledriver>Steamroller, 1.0>1.1>2.0 , little fixes can be added quickly, bigger rethinks and massive changes take time and with the other projects I would think 20nm parts for GCN 2.0.
We'll see, OEM branding is BEYOND nuts and shouldn't be read into Nvidia/AMD sell weird OEM parts worldwide and weird ones only for places like Russia where the naming doesn't make sense to anyone who has a brain. Those could be the final specs, they could be entirely different. When the launch Sea-islands, we'll know.
EDIT:- didn't AMD bring on the ex Nvidia sales guy recently.... would explain a lot

new high end to "skip" a generation and be 9xxx parts
