£40k a year to tweet for a Barcelona player

gizmoy2k · 16 Jan 2013 at 18:34

http://journajobs.eu/jobs/social-media-reporter/

A global creative agency that grows brands and creates extraordinary campaigns for huge clients is looking for a social media reporter to engage and grown their football client’s social media community, by following one of the biggest football icons/megastars around the world. You don’t have to live in Barcelona but you must be willing to move there as this will be your base.

This role is unique and will give you the opportunity to report and manage the global social media activity for a huge football star. In order that your content is authentic and engaging, you will be physically tracking them wherever they are in the world, creating and sharing updates via social media channels including Facebook and Twitter.

You need to keep the community in touch with the player during the playing season, as well as off season, with both on and off the pitch related content. You should have proven skills in social media and community management and development or solid skills in content and social journalism. Since you need to engage credibly with this sporting community, an excellent knowledge of football and a clear passion for the sport will be a distinct advantage. You must be bilingual with excellent writing and grammar in both Spanish and English and be happy to travel every week – usually to away games within Europe but sometimes further afield.

You will have the full support of a London based community manager, moderating social feeds, responding to community posts and re-tweeting content, in addition to a full creative team, but ultimately you will be the bridge between the online community and the player. To maximise your chance of interview you should highlight your:

* Bilingual Spanish and English writing skills
* Examples of social media, community management or social reporting
* Research skills including eye for detail and accuracy
* Development of stories from observations and creative writing for different audiences
* Understanding of brands and marketing
* Football passion/savvy especially European and International teams and games

The agency itself is ambitious, innovative and fun with a sizable London and global team which offers significant investment in the development of their people. This is a once in a lifetime opportunity to share and build on the passions of a football community whilst travelling with a football megastar. The successful candidate will receive a highly competitive salary of £35,000 – £45,000 and a full compliment of benefits too many to list. For an initial conversation or to apply to this position, please email your CV. We will respond to those applicants with the most relevant skills.

Good work if you can get it!

muon · 16 Jan 2013 at 18:44

Really?

Sounds very boring if it's the only thing you do.

King Damager · 16 Jan 2013 at 18:54

muon said:
Really?

Sounds very boring if it's the only thing you do.

Are you kidding me?

You get to travel the world, get paid £40k a year, and all you have to do is write the occasional 140 character tweet... Outsource it to China and you have to do even less!

kd

muon · 16 Jan 2013 at 19:01

King Damager said:
Are you kidding me?

You get to travel the world, get paid £40k a year, and all you have to do is write the occasional 140 character tweet... Outsource it to China and you have to do even less!

kd

Depends if you actually get to live your own life. If all you do is follow a celebrity around, whilst it might be good at first, I think it'd get boring fast.

Nexus · 16 Jan 2013 at 19:05

The irony is that I thought the whole point of social networks like Facebook and Twitter was that it allows Celebs/Sports Stars to be more accessible and 'in-touch' with fans than they otherwise would be.

If you are going to have a paid PR person doing all that for the star, doesn't that totally take away the very point of being available on social networks?

kaiowas · 16 Jan 2013 at 19:06

It would take a lot more than that for me to put my entire life on hold.

Adam · 16 Jan 2013 at 19:09

Nexus said:
The irony is that I thought the whole point of social networks like Facebook and Twitter was that it allows Celebs/Sports Stars to be more accessible and 'in-touch' with fans than they otherwise would be.

If you are going to have a paid PR person doing all that for the star, doesn't that totally take away the very point of being available on social networks?

People still will be closer to them than before. Tweets of the player at training, after a game, what they had for dinner etc. It's a huge PR exercise for both the player and the club.

Craig321 · 16 Jan 2013 at 19:13

King Damager said:
Outsource it to China and you have to do even less!

kd

Malevolence · 16 Jan 2013 at 19:19

Not a bad little gig to be honest. Me gusta!

Mr-White · 16 Jan 2013 at 19:23

King Damager said:
Outsource it to China and you have to do even less!

I take you read this story on the BBC ?

MW

Nexus · 16 Jan 2013 at 19:35

Adam said:
People still will be closer to them than before. Tweets of the player at training, after a game, what they had for dinner etc. It's a huge PR exercise for both the player and the club.

I'm not saying that it doesn't still work for PR...
But its not really the same is it? Thats what I'm saying.

Half the point of Twitter is posting updates and photos of what you are experiencing, not somebody else doing it, with a committee deeming what is acceptable.

R.P.L · 16 Jan 2013 at 19:39

Nexus said:
I'm not saying that it doesn't still work for PR...
But its not really the same is it? Thats what I'm saying.

Half the point of Twitter is posting updates and photos of what you are experiencing, not somebody else doing it, with a committee deeming what is acceptable.

The point is though is that it's nothing more than a PR exercise.

Nexus · 16 Jan 2013 at 19:42

R.P.L said:
The point is though is that it's nothing more than a PR exercise.

What the job application is a PR exercise?

I'm not sure I agree.
Social Media Managers seems to be a position that has cropped up in the last few years. Perhaps not Twitter so much, but there are clearly people who maintain Facebook Pages and such for Stars and Brands.

R.P.L · 16 Jan 2013 at 19:51

Nexus said:
What the job application is a PR exercise?

I'm not sure I agree.
Social Media Managers seems to be a position that has cropped up in the last few years. Perhaps not Twitter so much, but there are clearly people who maintain Facebook Pages and such for Stars and Brands.

No, I meant the whole thing with stars posting on networking sites is a PR exercise. Sorry if I misunderstood, but I thought you were complaining about the fact that someone would employ a person to post for them on Twitter, because it takes away from the 'personal connection' aspect of it. My point is that for a large proportion of celebrities, I'd imagine it's nothing more than a PR exercise, which generates revenue for them (otherwise they wouldn't be willing to pay 40k for someone to do it).

Nexus · 16 Jan 2013 at 20:05

R.P.L said:
No, I meant the whole thing with stars posting on networking sites is a PR exercise. Sorry if I misunderstood, but I thought you were complaining about the fact that someone would employ a person to post for them on Twitter, because it takes away from the 'personal connection' aspect of it. My point is that for a large proportion of celebrities, I'd imagine it's nothing more than a PR exercise, which generates revenue for them (otherwise they wouldn't be willing to pay 40k for someone to do it).

Of course it is largely about PR, I'm repeating again that I haven't said otherwise.

As I also said before, I do think it loses the 'connection' when it comes to Twitter. There are plenty of big name sports stars and celebs who are more than capable of using Twitter and Instagram. Of course they use such things for pushing whatever brand or it is they represent and are selling, but it also offers an incite into their own lives when they wish to share it.

If you have a social media manager doing it, then you aren't really getting an incite into their lives at all, other than what has been sanctioned, as lets face it, such a person isn't going to be with them all the time.

Voltar · 16 Jan 2013 at 20:48

I might apply

dowie · 16 Jan 2013 at 21:06

Nexus said:
The irony is that I thought the whole point of social networks like Facebook and Twitter was that it allows Celebs/Sports Stars to be more accessible and 'in-touch' with fans than they otherwise would be.

Still is to an extent.... its direct content from the celeb's staff that they have editorial control over rather than via some third party organisation.... And employing someone to control/moderate their social media doesn't prevent the 'celeb' from updating/tweeting themselves... it does however mean that they don't have to spend time deleting things, tidying up etc.. when they've got thousands of followers and plenty of abusive tweets/posts being made to their sites...