It looks bad for the business if they're seen to resort to buying fake follows presumably, even if it wasn't actually them that did it.
That's just the nature of twitter I'm afraid. Probably a competitor doing the fakes, then complaining about the fakes.
He needs a social media co-ordinator/administrator to manage the account full time if he's that worried about it.
He needs a social media co-ordinator/administrator to manage the account full time if he's that worried about it.