i overheard someone who used to compete, they are in their 40's or 50's now. and someone was asking them for advice and they were telling the noob to go out and buy maximuscle, they also said their good mate uses myprotein but they cannot be trusted because it's so cheap. their exact words were "maximuscle are like the rolls royce of protein". they were really getting into how all the olympic athletes use maximuscle and all the top boxers, etc.
it's amazing what marketing and celebrity endorsement does to the masses of sheep out there. maximuscle's PR department is in full force right now.
it's also amazing the number of noobs who go up to people who are clearly on steroids and ask them for advice. one of the juicers even had the audacity to say "listen pal, if you want me to give you advice you better get your cheque book out". probably to pay for his next bicycle.