Whilst I understand advertising is Google's primary source of revenue I think of late there's been a marked shift in Google's strategy regarding openness and allowing customers choice.
First you've got the removal of Exchange Active Sync to be replaced with Open Protocols, only for Google to renege on this and choose proprietary protocols, just its own this time.
Then you've got the removal of Ad Blockers on Android, how long until Chrome suffers the same fate?
Also there's the retiring or downgrading of legacy services that had an enthusiastic follwing but limited revenue generating potential like iGoogle, Google Reader and Picasa.
I know Google is a public company and aims to maximise profits, but you can do that in very aggressive ways like I've always viewed Apple as doing (charging high prices for accessories, limited upgrades and trying to take a cut of everything like all purchases made through an iOS app and stopping links to external websites) or be less aggressive and perhaps more ethical. There's no need for Google to let customers have services for free but if it doesn't harm their bottom line massively, is the small profit (eg killing Google Reader) worth alienating your customers?
Personally I was really considering an S4 but Google's latest strategy is encouraging me to stick with Apple as it's better the devil you know...