Facebook Home reveal, Live now

So is this marketed towards children?
The 34% or so of smartphone users who only do text/messaging/fb and no other apps. It's a tie up with OEMs and networks to me, generates a lot of incentives for lower smartphones without too much effort which drives higher APRU for networks and branding for OEMs.
I just question how many people spend that much time on FB on their phones.
Approx 18% of all smartphone use is FB currently. It's roughly equal to the amount of browsing done, gaming is still massively on top at around 40%.
 
I tend to check FB quite a bit but this certainly isn't something I'm interested in, I don't see the need. What I would like is a decent facebook app, it amazes me that its still so poor after all this time.
 
I just don't understand this from the perspective of the manufacturers. They've been so adamant with replacing the default Android launcher with their own only to turn around and give it to Facebook :confused:

They don't want Facebook Home to succeed and destroy their major point of differentiation. They're just going along with a bit of publicity and as a bit of an experiment. If Home fails? No biggie. If Home succeeds? Change TouchWiz/Sense to be a "Facebook Home meets every social network" launcher.

Facebook also have a huge PR/adoption issue. Before and even now you were getting such pearls of wisdom like this from the BBC (and pretty much every other tech blog/mainstream news site):

The software will be available via Google's Play Store as a download and will work only with phones running Android 4.0 or higher - this accounts for about 50% of all Android phones. Home will be available on 12 April in the US and soon after in other territories.

http://www.bbc.co.uk/news/technology-22025729

Yet it's only available for very specific (and high end!) phones. Since (per my original paragraph) don't most non-Nexus phones still block alternate launchers as stock?

Before you even get into a discussion about functionality of Facebook Home itself there are so many reasons as to why this seems unlikely to get any real traction.
 
Be wary of this as Facebook will have so many permissions with a Launcher app, therefore they can almost do whatever they want to gather more data about you. For instance, they could find out what apps you use the most by easily logging app launch counts.

It's similar to what Google does with Android really, but still, Facebook are a lot worse privacy wise.
 
So.. something interesting. The HTC First is shipping with stock android, with Facebook Home pre-installed.

Disable the Facebook nonsense and you've got a pretty good oem phone?
 
Yet it's only available for very specific (and high end!) phones. Since (per my original paragraph) don't most non-Nexus phones still block alternate launchers as stock?

HTC did it but I don't keep up with such things :p

I can't think of any that do and I've used pretty much every HTC since the Desire!

One of my biggest gripes with using 3rd party launchers on HTC devices was that you can't use the Sense widgets which I liked.
 
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It just seems lame to me, Facebook isn't cool anymore.

It's amazing how people seem to like to repeat this, when Facebook numbers are only steadily increasing.

Every friend I have barring maybe one or two maximum who refuse to "for privacy reasons" has a regularly used account.
 
I wonder if that says something about the performance requirements. Although I suppose they're also the most popular phones so it makes sense to target them specifically first.
You suppose correctly. New products require a growth marketshare angle in Mobiles. To a large degree if you can get the userbase you can backfill features as long as you have enough core product to start with.
It's amazing how people seem to like to repeat this, when Facebook numbers are only steadily increasing.
This varies by country and age-group. A lot of the media huff is because MySpace died with a similar drop and a good story is hard to pass up if you're a doomsayer. Personal anecdotes are not a good basis for forming a position when the market is a billion strong ;)
 
Facebook on Android is a resource hog, even if you turn off notifications it still runs services in the background.

Garbage.
 
This varies by country and age-group. A lot of the media huff is because MySpace died with a similar drop and a good story is hard to pass up if you're a doomsayer. Personal anecdotes are not a good basis for forming a position when the market is a billion strong ;)

A personal anecdote is fine when I know a lot of people. It shows it is proportionally popular, even if it wasn't already obvious.

However if you want official stats... http://www.internetworldstats.com/facebook.htm

So basically, people saying Facebook isn't as "cool" (completely subjective either way) or as popular as it was is basically BS.
 
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