An ideal card for limited space/power and PCI-lanes (like you said). Not a bad card and sits alongside the 690 pricing. I can't blame AMD for that.
Yep, let's blame nvidia



It was probably amds thought behind pricing, faster then a 690 so let's price it the same, you can't fault them on that really. They did the same with 7970 launch pricing vs the 3gb 580.
Dual chip cards have their place in the market, it's just a limited crowd
