Got to be honest, I'm a little surprised less people haven't bought one from O2 and are thinking £520 is an amazing price.
numerous reasons spring to mind
1) Its still an O2 phone full of any O2 bloatware they feel like putting on there
2) I expect they'll make a fuss about unlocking it free, they may well still do it but it might not be immediate
3) Even unlocked I believe you're still at the whim of whether O2 want to send you updates (unless you want to root and flash which I do pretty much out of the box but for some reason thats a big issue for some people)
4) The terms and conditions on this could easily change, this still looks very much like a loophole that O2 may close
1) I downloaded the official unbranded MDM this morning, flashed using Odin with no issues, no expertise needed and now no branding.
2) I just saved around £120+ on this phone, I then paid £8 to have it unlocked in about 10 minutes from a chappie on eBay.
3) As said in 1, flashing a debranded, stock ROM is so simple on Samsung... almost easier than applying an OTA. If that's an issue for someone, well that's their issue, not O2's...
4) This whole multi million pound campaign on their new 'Refresh' contracts is very unlikely to be changed overnight/at all. Yes, they might be able to change some terms and conditions, but, if nothing else, it would be a PR disaster if they now change their minds and decide you can't quit your Air Time contract, as agreed when signing up. With such a big change, I can't see them getting away with that legally.
But the main reason to my mind would be you still have to go through the whole business of being credit checked, having proofs of ID, calling O2 and cancelling at the right time and having them be fine with that, again this seems very much like a loophole, whilst you can infer from their terms that you can cancel immediately and some people have certainly managed it I really don't think it would be a big deal for O2 to change that aspect and make you wait a month for example, or 3 months, or make a certain number of phone calls etc, they're not advertising this as CANCEL ON DAY ONE GET CHEAP PHONE!!!
Infer from their terms? There's adverts on the TV saying you can! Their whole shop is plastered in posters about their new revolutionary way of doing phone contracts.
As it stands, I have a £550+ phone for £430, which I get to now pay in
interest free installments if I wish, and a 2GB spare SIM for just £16 (O2 Open, work discount) which I'm actually thinking I might keep now anyway, as it's a pretty good price and a SIM on a different network will come in quite handy actually.
But, yes, each to their own. If you have enough money that 20 minutes getting a contract and maybe 30 minutes to cancel at some point is not worth £100-£150, fair play.
